AI Visibility Report
Who Google's AI Recommends for Dentists in Vancouver
A citation study of Google AI Overviews across seven Metro Vancouver sub-markets and three patient questions — implant cost, Invisalign cost, and which dentists accept the Canadian Dental Care Plan — measuring which practices AI-generated answers name and cite.
21 patient-intent queries. 226 citations captured. 70 Metro Vancouver practices named — and in four of the seven sub-markets, Google declined to generate an answer at all for the highest-intent question of the three.
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The finding in one sentence
Google refused to generate an answer at all for the Canadian Dental Care Plan question in four of seven sub-markets. Where it did answer, 70 Metro Vancouver practices share the citations and 70% of them appear exactly once.
- Metro Vancouver practices cited
- 70 Metro Vancouver practices cited
- Citations to local practices
- 53% Citations to local practices
- Citations to practices outside the region
- 8% Citations to practices outside the region
- Queries returning an AI Overview
- 17/21 Queries returning an AI Overview
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What did this study measure?
We ran 21 patient-intent dental queries through Google across seven Metro Vancouver sub-markets and recorded every source cited by the AI Overview each one returned — including the four queries where no AI Overview was returned at all.
- 17 of 21 queries returned an AI Overview; all four exceptions were the Canadian Dental Care Plan question, in Burnaby, Surrey, North Vancouver and Coquitlam
- 226 citations captured, de-duplicated so a practice cited twice in one answer counts once
- 53% pointed at local practice websites, 30% at Google listings, 10% at third parties and 8% at practices outside the region
- 70 distinct Metro Vancouver practices were named across the seven sub-markets
- Abbotsford counted as outside the region and named explicitly rather than folded into either group
- Single point in time — captured August 2, 2026, and generated answers vary between runs
This measures Google AI Overviews only. It does not measure ChatGPT, Perplexity, Gemini or Copilot, which use different retrieval systems and require separate tracking.
Four Findings
Google will not answer the CDCP question in most of Metro Vancouver. Only 3 of 7 sub-markets returned an AI Overview for “which dentists accept the Canadian Dental Care Plan” — Burnaby, Surrey, North Vancouver and Coquitlam returned none at all. In Calgary the same question returned an AI Overview in all seven. Where Vancouver did answer, no listing and no out-of-region practice was cited: it went 67% to local practices and the rest to a private information site.
Vancouver defends its own market better than any city we have measured. Only 8% of citations go to practices outside Metro Vancouver, against 10% in Calgary and 13% in Ottawa. The intruders are real but few: London and Toronto, Ontario; Abbotsford; Montreal; and orthodontic groups in Massachusetts and California.
The listing lever is a suburban lever. Vancouver, Richmond and North Vancouver returned zero Google Business Profile citations between them. Surrey, Coquitlam and Langley returned 62. The same investment in a Google Business Profile is worth nothing in the core and a great deal across the Fraser.
No practice owns more than one question. Not one of the 70 cited practices appears across all three patient questions, and 49 of them (70%) appear exactly once. The top ten hold 40% of local citations and the most-cited practice in the region has just 10.
The Three Patient questions
One Market on Paper, Three Markets in Practice
Each question is answered from a different kind of page, and each has a different competitor taking the gap. The CDCP question is the outlier — not because local practices lose it, but because Google mostly declines to answer it.
Share of citations going to a Metro Vancouver practice's own website
CDCP coverage
67%- Queries
- 3
- Citations
- 24
- Most cited
- smilevancouver.ca (1), aquabluedental.com (1), altadental.ca (1)
Answered in only three of seven sub-markets. Where it was answered, no listing and no out-of-region practice was cited at all — the remaining third went to a private information site that is not the government.
Invisalign cost
54%- Queries
- 7
- Citations
- 83
- Most cited
- parksidedentalgroup.ca (5), radiantsmilesvancouver.ca (4), hemlockdentalclinic.com (4)
30% of this question goes to Google listings and 10% to practices outside the region, including two American orthodontic groups.
Implant cost
49%- Queries
- 7
- Citations
- 119
- Most cited
- appledentalimplantcentre.com (6), willowdentalcarevancouver.com (6), parksidedentalgroup.ca (5)
The most-cited question and the most contested: 36% of it is Google listings, which is where the suburban sub-markets do their damage.
Based on 226 citations across 17 AI Overviews, captured August 2, 2026. The four queries that returned no AI Overview contribute no citations and are reported in the sub-market table below.
Practices From Outside the Region
10 Practices, 17 Citations, 8% of the Market
Every domain below was opened individually and its published street address recorded. None has a location in Metro Vancouver. redhousedental.ca is the one to look at twice: it is in Richmond Hill, Ontario — not Richmond, British Columbia — and it was cited in a Metro Vancouver Invisalign answer. The two cities share a name and nothing else; a patient following that citation would be booking 3,300 km away.
| Practice domain | Verified location | Citations | Sub-markets | Cited for |
|---|---|---|---|---|
| appletreedental.ca | London, ON | 4 | 4 | Implant cost |
| downtowndentistry.com | Toronto, ON | 3 | 3 | Invisalign cost |
| medoradental.com | Abbotsford, BC — Fraser Valley, outside Metro Vancouver | 3 | 3 | Implant cost |
| class1ortho.com | Newton, Massachusetts (USA) | 1 | 1 | Invisalign cost |
| cliniquedentairecartier.com | Montréal, QC | 1 | 1 | Implant cost |
| redhousedental.ca | Richmond Hill, ON — not Richmond, BC | 1 | 1 | Invisalign cost |
| renovadental.ca | Stouffville, ON | 1 | 1 | Invisalign cost |
| shoreline-dentistry.ca | Oakville, ON | 1 | 1 | Invisalign cost |
| smilecrafters.ca | Ancaster / Hamilton / Toronto, ON | 1 | 1 | Implant cost |
| wowsmiles.com | Monterey, California (USA) | 1 | 1 | Invisalign cost |
This is the smallest out-of-region share of any market in the series. Vancouver's problem is not intrusion; it is that most of the field is cited once and then never again.
The Citation Leaderboard
Every Metro Vancouver Practice Cited, Ranked
All 70 practices cited across the 21 queries analysed, ranked by how many generated answers cited the practice's own website. The most-cited practice in the entire region holds 10 of 119 local citations, and not one practice answers all three questions.
Showing all 70 cited practices
| # | Practice domain | Citations | Sub-mkts | Questions won | Missing questions |
|---|---|---|---|---|---|
| 1 | parksidedentalgroup.ca | 10 | 6 | Implant cost, Invisalign cost | CDCP coverage |
| 2 | hemlockdentalclinic.com | 7 | 5 | Implant cost, Invisalign cost | CDCP coverage |
| 3 | appledentalimplantcentre.com | 6 | 6 | Implant cost | Invisalign cost, CDCP coverage |
| 4 | willowdentalcarevancouver.com | 6 | 6 | Implant cost | Invisalign cost, CDCP coverage |
| 5 | radiantsmilesvancouver.ca | 4 | 4 | Invisalign cost | Implant cost, CDCP coverage |
| 6 | thegrovedentistry.ca | 4 | 3 | Implant cost, Invisalign cost | CDCP coverage |
| 7 | bluebirddentalbc.ca | 3 | 3 | Implant cost | Invisalign cost, CDCP coverage |
| 8 | robsonsquaredental.com | 3 | 3 | Invisalign cost | Implant cost, CDCP coverage |
| 9 | vdsclinic.com | 3 | 3 | Implant cost | Invisalign cost, CDCP coverage |
| 10 | burnabydentalmetrotown.ca | 2 | 2 | Implant cost, Invisalign cost | CDCP coverage |
| 11 | gloworthodontics.ca | 2 | 2 | Invisalign cost | Implant cost, CDCP coverage |
| 12 | latimerdentalimplant.com | 2 | 2 | Invisalign cost | Implant cost, CDCP coverage |
| 13 | walnutgrovesmiles.ca | 2 | 2 | Implant cost | Invisalign cost, CDCP coverage |
| 14 | diamonddentalcentre.ca | 2 | 1 | Implant cost, Invisalign cost | CDCP coverage |
| 15 | glendentalcentre.com | 2 | 1 | Implant cost, Invisalign cost | CDCP coverage |
| 16 | ironwooddental.com | 2 | 1 | Implant cost, Invisalign cost | CDCP coverage |
| 17 | ismiledent.ca | 2 | 1 | Implant cost, Invisalign cost | CDCP coverage |
| 18 | northburnabydental.com | 2 | 1 | Implant cost, Invisalign cost | CDCP coverage |
| 19 | sabaroaddental.com | 2 | 1 | CDCP coverage, Invisalign cost | Implant cost |
| 20 | townshipdental.ca | 2 | 1 | CDCP coverage, Implant cost | Invisalign cost |
| 21 | willowbrookdentalclinic.com | 2 | 1 | CDCP coverage, Implant cost | Invisalign cost |
| 22 | aarkdentistcoquitlamcentre.com | 1 | 1 | Invisalign cost | Implant cost, CDCP coverage |
| 23 | altadental.ca | 1 | 1 | CDCP coverage | Implant cost, Invisalign cost |
| 24 | aquabluedental.com | 1 | 1 | CDCP coverage | Implant cost, Invisalign cost |
| 25 | athenadental.ca | 1 | 1 | Implant cost | Invisalign cost, CDCP coverage |
| 26 | atlantisdental.ca | 1 | 1 | CDCP coverage | Implant cost, Invisalign cost |
| 27 | bracesvancouver.com | 1 | 1 | Invisalign cost | Implant cost, CDCP coverage |
| 28 | burnabycitydentist.com | 1 | 1 | Implant cost | Invisalign cost, CDCP coverage |
| 29 | burnabygentledental.com | 1 | 1 | Implant cost | Invisalign cost, CDCP coverage |
| 30 | charmdentalcare.ca | 1 | 1 | Invisalign cost | Implant cost, CDCP coverage |
| 31 | cleardental.ca | 1 | 1 | CDCP coverage | Implant cost, Invisalign cost |
| 32 | cloverdaledentalbc.com | 1 | 1 | Implant cost | Invisalign cost, CDCP coverage |
| 33 | coastdentalcoquitlam.com | 1 | 1 | Invisalign cost | Implant cost, CDCP coverage |
| 34 | dentistlangley.com | 1 | 1 | CDCP coverage | Implant cost, Invisalign cost |
| 35 | drkaltiodental.com | 1 | 1 | Invisalign cost | Implant cost, CDCP coverage |
| 36 | elgindental.com | 1 | 1 | Implant cost | Invisalign cost, CDCP coverage |
| 37 | guildforddental.ca | 1 | 1 | Invisalign cost | Implant cost, CDCP coverage |
| 38 | inspiredental.ca | 1 | 1 | Implant cost | Invisalign cost, CDCP coverage |
| 39 | justsmiles.ca | 1 | 1 | Invisalign cost | Implant cost, CDCP coverage |
| 40 | kensingtonsquaredental.com | 1 | 1 | Implant cost | Invisalign cost, CDCP coverage |
| 41 | langleybracesandorthodontics.com | 1 | 1 | Invisalign cost | Implant cost, CDCP coverage |
| 42 | langleyorthodontics.com | 1 | 1 | Invisalign cost | Implant cost, CDCP coverage |
| 43 | mapledentallangley.ca | 1 | 1 | Implant cost | Invisalign cost, CDCP coverage |
| 44 | minorudental.ca | 1 | 1 | Implant cost | Invisalign cost, CDCP coverage |
| 45 | morgancreekdentalclinic.com | 1 | 1 | Invisalign cost | Implant cost, CDCP coverage |
| 46 | nordelsmiles.ca | 1 | 1 | Implant cost | Invisalign cost, CDCP coverage |
| 47 | norrisdental.com | 1 | 1 | Implant cost | Invisalign cost, CDCP coverage |
| 48 | northlangleydental.com | 1 | 1 | CDCP coverage | Implant cost, Invisalign cost |
| 49 | northvancouverdentalimplants.com | 1 | 1 | Implant cost | Invisalign cost, CDCP coverage |
| 50 | oradentalcare.ca | 1 | 1 | CDCP coverage | Implant cost, Invisalign cost |
| 51 | orthologie.com | 1 | 1 | Invisalign cost | Implant cost, CDCP coverage |
| 52 | pierdentalcentre.com | 1 | 1 | Implant cost | Invisalign cost, CDCP coverage |
| 53 | pocodental.com | 1 | 1 | Implant cost | Invisalign cost, CDCP coverage |
| 54 | richmonddentalcentre.com | 1 | 1 | CDCP coverage | Implant cost, Invisalign cost |
| 55 | riverroaddentalbc.com | 1 | 1 | CDCP coverage | Implant cost, Invisalign cost |
| 56 | sagedental.com | 1 | 1 | Implant cost | Invisalign cost, CDCP coverage |
| 57 | semiahmoodental.ca | 1 | 1 | Implant cost | Invisalign cost, CDCP coverage |
| 58 | seymourdentalcentre.com | 1 | 1 | Implant cost | Invisalign cost, CDCP coverage |
| 59 | smilevancouver.ca | 1 | 1 | CDCP coverage | Implant cost, Invisalign cost |
| 60 | smilewelldental.ca | 1 | 1 | Implant cost | Invisalign cost, CDCP coverage |
| 61 | southridgedental.ca | 1 | 1 | Invisalign cost | Implant cost, CDCP coverage |
| 62 | stadium-dental.com | 1 | 1 | CDCP coverage | Implant cost, Invisalign cost |
| 63 | surreyplacedental.com | 1 | 1 | Implant cost | Invisalign cost, CDCP coverage |
| 64 | thedentallounge.ca | 1 | 1 | Invisalign cost | Implant cost, CDCP coverage |
| 65 | thesurreydentist.com | 1 | 1 | Invisalign cost | Implant cost, CDCP coverage |
| 66 | theurbandentist.ca | 1 | 1 | CDCP coverage | Implant cost, Invisalign cost |
| 67 | tomleedental.com | 1 | 1 | CDCP coverage | Implant cost, Invisalign cost |
| 68 | vitacaredental.com | 1 | 1 | Invisalign cost | Implant cost, CDCP coverage |
| 69 | vivaortho.com | 1 | 1 | Invisalign cost | Implant cost, CDCP coverage |
| 70 | westhilldental.ca | 1 | 1 | Implant cost | Invisalign cost, CDCP coverage |
Bar length is scaled to the highest citation count in the study. Repeat citations of the same domain within a single answer are counted once. Two domains belonging to the Smile Well Dental group were merged. Captured August 2, 2026.
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Sub-Market Detail
Read the Listing Column Twice
Vancouver, Richmond and North Vancouver returned zero listing citations between them; Surrey, Coquitlam and Langley returned 62. The AI Overview column is the other one to read: four of the seven sub-markets are missing an answer to the Canadian Dental Care Plan question entirely.
| Sub-market | AI Overviews | Local citations | Out of region | Listing citations | Distinct practices |
|---|---|---|---|---|---|
| Vancouver | 3/3 | 14 | 2 | 0 | 14 |
| Burnaby | 2/3 | 16 | 3 | 6 | 13 |
| Richmond | 3/3 | 23 | 2 | 0 | 20 |
| Surrey | 2/3 | 19 | 3 | 20 | 17 |
| North Vancouver | 2/3 | 9 | 2 | 0 | 9 |
| Coquitlam | 2/3 | 16 | 3 | 22 | 13 |
| Langley | 3/3 | 22 | 2 | 20 | 18 |
Sub-market labels follow Google's own location targeting rather than municipal boundaries.
Google Listing Panels
68 Businesses Named Through a Google Listing
68 citations (30%) point to a Google Business Profile panel rather than a website. Every one of them was cited exactly once — Google is not returning to the same listings, it is filling the panel from whatever is nearby. Almost none of these businesses has a cited website anywhere in this study.
| Business named in the answer | Listing citations |
|---|---|
| Dentists At Metrotown | 1 |
| Burnaby Dental & Implant Centre | 1 |
| IMPrESS Perio Implant Center| Certified Specialists | 1 |
| Surrey Place Dental Group | 1 |
| City Centre Dentistry | 1 |
| Nordel Crossing Dental Centre | 1 |
| EXUDE Dental Centre | 1 |
| Surrey Central Dental Clinic | 1 |
| Central City Surrey Dentist | 1 |
| City Centre Dental Clinic | 1 |
| Guildford Town Centre Dental | 1 |
| Opal Dental | 1 |
| Canary Dental | 1 |
| Guildford Village Dental | 1 |
| Impact Dental Centre | 1 |
| Tapestry Dental | 1 |
| Surrey Denture Clinic | 1 |
| Smiles at Fleetwood Surrey | 1 |
| Gateway Dental Centre | 1 |
| Strive Dental Surrey | 1 |
| Genesis Dental | 1 |
| Grand Dental | 1 |
| Sunstone Dental Clinic | 1 |
| Apple Dental Implant Centre - Coquitlam | 1 |
| BC Perio (Coquitlam) | 1 |
| Greenline Dental Centre | 1 |
| Lafarge Dental Coquitlam | 1 |
| Glen Dental Centre Coquitlam | 1 |
| Coquitlam Centre Dental Clinic | 1 |
| AARK Dentist Coquitlam Centre | 1 |
| Coquitlam City Dentist | 1 |
| Dr. Song Dental | 1 |
| Tri-City Dental Centre | 1 |
| Sunrise Dental Clinic - Coquitlam Dentist | 1 |
| Glen Park Dental | 1 |
| Coquitlam General & Sedation Dentistry | 1 |
| Altitude Dental | 1 |
| Coast Dental Coquitlam - Dentist Coquitlam | 1 |
| Oasis Dental Studio | 1 |
| Lincoln Dental Center Coquitlam BC | 1 |
| Coquitlam BC Dental | 1 |
| Oxford Family Dental | 1 |
| Pinetree Dental Centre | 1 |
| North Burnaby Orthodontics | 1 |
| Burnaby Dentist and Orthodontist | 1 |
| First Impression Orthodontics | 1 |
| Aran Orthodontics | 1 |
| myORTHODONTIST Coquitlam | 1 |
| Glow Orthodontics Langley | 1 |
| Willowbrook Dental Clinic | 1 |
| Fraser Valley Orthodontics | 1 |
| Willow Dental Care Langley | 1 |
| Aura Orthodontics - Langley | 1 |
| Langley Orthodontics | 1 |
| Pure Orthodontics - Langley | 1 |
| Maple Dental Clinic | 1 |
| Amazing Smile Dental Langley | 1 |
| Cronin Ortho | 1 |
| Walnut Grove Orthodontist | 1 |
| Cornerstone Dental Centre | 1 |
| Langley Village Dental | 1 |
| iSmile Dental | 1 |
| Smile Well Dental | 1 |
| Langley Dental Care Clinic | 1 |
| Douglas Park Dental | 1 |
| Township Dental Centre Langley | 1 |
| Astra Dental Centre | 1 |
| Langley Dental Group | 1 |
Listing citations carry no publisher domain and are counted separately from website citations throughout this study.
Where Else the Citations Go
The Third Parties, Including One That Is Not the Government
22 citations (10%) went to something that is not a dental practice. canadiangovernmentdentalplan.ca is not a government site — its own contact page states it is not affiliated with, endorsed by, or operated by the Government of Canada, and the postal address it publishes appears to be an unedited placeholder. It is being cited as a source on the Canadian Dental Care Plan question.
| Source | What it is | Citations |
|---|---|---|
| reddit.com | Community forum | 4 |
| bcmedicalaccess.ca | Private healthcare-navigation directory | 4 |
| realdentalcosts.com | Cost aggregator | 3 |
| hellodent.com | Directory | 3 |
| canadiangovernmentdentalplan.ca | Private CDCP information site (not government) | 3 |
| sunlife.ca | Insurer (CDCP administrator) | 2 |
| instagram.com | Social platform | 1 |
| straightsmilecentres.com | Branded clinic network / directory | 1 |
| opencare.com | Booking directory | 1 |
Same Method, Three Cities
Vancouver Against Calgary and Ottawa
All three studies ran the same instrument against the same three patient questions across seven sub-markets. Vancouver defends its own market best and answers fewest questions.
| Metro | Local practices cited | Local share | Out-of-region share | Listing share | AI Overviews |
|---|---|---|---|---|---|
| Vancouver | 70 | 53% | 8% | 30% | 17/21 |
| Calgary | 79 | 53% | 10% | 26% | 20/21 |
| Ottawa | 52 | 48% | 13% | 31% | 19/21 |
Method
Proof, Not Promises
- STEP 01
Ran 21 patient-intent queries through Google with city-level location targeting across seven Metro Vancouver sub-markets: Vancouver, Burnaby, Richmond, Surrey, North Vancouver, Coquitlam and Langley.
- STEP 02
Tested each sub-market with the same three questions — implant cost, Invisalign cost and Canadian Dental Care Plan participation, so every area was asked identical questions.
- STEP 03
Captured the complete search result page for each query, including the AI Overview block, its generated text, and every source it cited.
- STEP 04
De-duplicated citations per answer, so a practice cited twice within a single AI Overview counts once.
- STEP 05
Opened every practice domain whose name did not already contain an unambiguous Metro Vancouver place name and read its published street address from its own contact page; practices with a verified address outside the region are reported separately and that location is named.
- STEP 06
Counted Google Business Profile panels separately as listing citations, and merged booking and group subdomains belonging to a practice already in the dataset into that practice.
- STEP 07
Crawled on August 2, 2026 without personalisation, and recorded the crawl window so any figure can be re-checked against the day it was captured.
Limitations
This is a single-point-in-time snapshot. AI Overviews are generated fresh per query and vary between runs, so exact citation lists will differ if re-run; trends require repeated sampling. Practice identification is by website domain, and where a group operates several sites each is counted separately unless the study states a merge.
Four of the 21 queries returned no AI Overview and contribute no citations; all four were the Canadian Dental Care Plan question, in Burnaby, Surrey, North Vancouver and Coquitlam. The absence of an AI Overview on a given day does not mean one will never appear. Only three patient questions were tested; cleanings, emergency care and cosmetic dentistry may behave differently. Sub-market labels follow Google's own location targeting rather than municipal boundaries.
AI Overviews reach the largest audience of any AI answer surface — no login, no app, shown to anyone searching Google — so this is the widest-reach measurement available. It is not the whole picture, and a business performing well here may perform differently elsewhere. Every figure comes from search results captured on the date stated and can be independently checked by running the same queries yourself.
Where Your Practice Sits
This report shows the market. It does not show your position in it — whether you are cited at all, on which questions, and whether Google is quoting your website or only your listing. That analysis is specific to your practice, and we produce it individually.
Vancouver is a well-defended market with a wide-open gap in the middle of it. Local practices hold 53% of citations and out-of-region practices barely register — but no practice answers more than one question, 49 of 70 are cited exactly once, and in four of seven sub-markets the highest-intent question of the three returns no AI answer at all. Google generates an AI Overview when it has enough usable source material and suppresses it when it does not; in those four sub-markets it currently has none.
The practice that publishes a clear, local page confirming it accepts the plan is not competing for a slot in an existing answer; it is supplying the material for an answer that does not yet exist. The work that follows is a fixed-price engagement: the AI Visibility Accelerator. Thirteen weeks, a published price, and three separate measurements against these same queries after publication.
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Questions About This Report
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We will run the same method against your practice: which AI answers name you, which name your competitors instead, and the specific pages that would change it. No cost, no obligation.
Or read the AI Visibility Accelerator, the fixed-price programme built on this research, or how we approach dental SEO generally. All Vancouver research from Enginely.ai.
This report is provided for information. Practice and business names appear because they were cited in publicly generated search results on the date stated; inclusion or absence is not an assessment of clinical skill, care quality or standing. Nothing here is dental or medical advice, and nothing here describes Canadian Dental Care Plan eligibility — check that with the Government of Canada. Practice locations were read from each practice’s own published website on August 2, 2026 and may change. Figures describe what Google’s systems returned on August 2, 2026 and may change.
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