AI Visibility Report
Who Google's AI Recommends for Cosmetic Surgery in Ottawa
A citation study of Google AI Overviews across seven Ottawa sub-markets and three procedures — rhinoplasty, breast augmentation and liposuction — measuring which clinics AI-generated answers name and cite.
21 patient-intent cost queries. 290 citations captured. Just 21 Ottawa clinics account for every website citation in the city, and ten of them hold 87% of those citations.
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The finding in one sentence
Just 21 Ottawa clinics account for every website citation in the city, and ten of them hold 87% of them. This is the most closed market we have measured. Either you are one of a very small group Google quotes, or you are absent entirely.
- Ottawa clinics cited, city-wide
- 21 Ottawa clinics cited, city-wide
- Held by the top ten
- 87% Held by the top ten
- Citations to Google listings
- 38% Citations to Google listings
- Citations to Toronto-area clinics
- 16% Citations to Toronto-area clinics
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What did this study measure?
We ran 21 patient-intent cost queries through Google across seven Ottawa sub-markets — rhinoplasty, breast augmentation and liposuction — and recorded every source cited by the AI Overview each one returned.
- 21 of 21 queries returned an AI Overview — every cost question we asked
- 290 citations captured, de-duplicated so a clinic cited twice in one answer counts once
- 38% pointed at Ottawa clinic websites, 38% at Google Business Profile listings, 16% at Toronto-area clinics and 8% at third parties
- Only 21 distinct Ottawa clinics were named across the entire city
- 17 Toronto-area clinics identified by exact domain match against our July 2026 GTA cosmetic surgery study
- Single point in time — captured August 2, 2026, and generated answers vary between runs
This measures Google AI Overviews only. It does not measure ChatGPT, Perplexity, Gemini or Copilot, which use different retrieval systems and require separate tracking.
Four Findings
The market is close to closed. Only 21 Ottawa clinic websites were cited across the entire city, and the ten strongest hold 87% of citations. For comparison, Ottawa dentistry returned 52 practices and Ottawa physiotherapy 39. In cosmetic surgery, either you are one of a very small group Google quotes, or you are absent entirely.
A handful of clinics answer for the whole city. Six clinics were cited in all seven sub-markets, and four across all three procedures. Patients travel for a surgeon, and the answers reflect that — a Kanata or Orléans search returns substantially the same names as a downtown one.
Nearly two in five citations are not websites at all. 38% point to Google Business Profile listings rather than a clinic's site. The split by procedure is dramatic: 50% of liposuction citations are listings, against 0% for breast augmentation.
Toronto clinics take 16% of Ottawa's citations. 17 clinics identified in our Greater Toronto Area study appear again here — the same domains. They are strongest on breast augmentation, where they take 22% of citations.
The Three Procedures
Listings Versus Websites, by Procedure
This pattern replicates almost exactly what we found in Toronto. AI Overviews for cosmetic surgery cite Google Business Profile panels — the listing, not the site — at a rate seen in no other vertical, and the proportion swings hard by procedure.
Share of citations pointing to an Ottawa clinic's own website
Breast augmentation
68%- Citations
- 63
- Most cited
- ottawaplasticsurgery.com (7), theottawaclinic.com (7), plasticsurgeryottawa.com (7)
Not one citation was a listing. Content wins outright here, and Ottawa clinics hold more than two thirds of it — with Toronto clinics taking 22%.
Liposuction
32%- Citations
- 123
- Most cited
- kanataplasticsurgery.com (7), theottawaclinic.com (7), ottawaplasticsurgery.com (7)
Half of all citations here are Google listings. A complete, well-maintained Business Profile does more than another page of copy.
Rhinoplasty
28%- Citations
- 104
- Most cited
- ottawarhinoplasty.ca (7), theottawaclinic.com (7), newageaesthetics.com (6)
47% listings, and the lowest local website share of the three. Optimising the wrong asset for the procedure you care about is wasted effort.
Based on 290 citations across 21 AI Overviews, captured August 2, 2026.
The Proximity Finding
Toronto Clinics in Ottawa's Answers
Each clinic below was independently identified in our Greater Toronto Area cosmetic surgery study, then found again in Ottawa AI Overviews — the same domains. 17 clinics, 46 citations, 16% of the total.
| Toronto-area clinic | Ottawa citations | Ottawa sub-markets | Cited for |
|---|---|---|---|
| royalcentreofplasticsurgery.com | 11 | 6 | breast augmentation, liposuction, rhinoplasty |
| rhinoplastytoronto.ca | 5 | 5 | rhinoplasty |
| tcclinic.com | 5 | 3 | breast augmentation, liposuction, rhinoplasty |
| torontoplasticcosmeticsurgeon.com | 5 | 5 | breast augmentation |
| drdavidboudana.com | 4 | 3 | breast augmentation, liposuction |
| lacliniquegg.com | 3 | 3 | liposuction |
| cliniquefacemd.com | 2 | 2 | rhinoplasty |
| mississaugacosmeticsurgeryclinic.com | 2 | 2 | liposuction |
| myplasticsurgerytoronto.com | 1 | 1 | rhinoplasty |
| clinic360.com | 1 | 1 | liposuction |
| canadiansurgery.com | 1 | 1 | breast augmentation |
| torontosurgery.com | 1 | 1 | breast augmentation |
| avenueplasticsurgery.ca | 1 | 1 | breast augmentation |
| montrealfacialsurgery.com | 1 | 1 | rhinoplasty |
| fordplasticsurgery.com | 1 | 1 | rhinoplasty |
| drtorgerson.com | 1 | 1 | rhinoplasty |
| theplasticsurgeryclinic.ca | 1 | 1 | liposuction |
Patients do travel for a surgeon, so an out-of-city citation is not automatically a misfire the way it is in dentistry. It is still a citation an Ottawa clinic did not get.
The Citation Leaderboard
Every Ottawa Clinic Cited, Ranked
All 21 Ottawa cosmetic surgery clinics cited across the 21 queries analysed — the full list is short enough to print in its entirety, which is itself the finding. Ranked by how many generated answers cited the clinic's own website.
Showing all 21 cited clinics
| # | Clinic domain | Sub-market | Citations | Sub-mkts | Procedures won | Missing procedures |
|---|---|---|---|---|---|---|
| 1 | theottawaclinic.com | Ottawa (Central) | 21 | 7 | breast augmentation, liposuction, rhinoplasty | — |
| 2 | newageaesthetics.com | Nepean | 17 | 7 | breast augmentation, liposuction, rhinoplasty | — |
| 3 | ottawaplasticsurgery.com | Ottawa (Central) | 14 | 7 | breast augmentation, liposuction | rhinoplasty |
| 4 | kanataplasticsurgery.com | Kanata | 10 | 7 | breast augmentation, liposuction, rhinoplasty | — |
| 5 | ottawarhinoplasty.ca | Vanier | 9 | 7 | liposuction, rhinoplasty | breast augmentation |
| 6 | plasticsurgeryottawa.com | Ottawa (Central) | 7 | 7 | breast augmentation | liposuction, rhinoplasty |
| 7 | drpatriciaberbari.com | Ottawa (Central) | 5 | 5 | liposuction | breast augmentation, rhinoplasty |
| 8 | smithplasticsurgery.ca | Nepean | 5 | 5 | breast augmentation, rhinoplasty | liposuction |
| 9 | ottawadermcentre.com | Hunt Club | 5 | 4 | breast augmentation, liposuction, rhinoplasty | — |
| 10 | cosmeticsurgeryottawa.com | Ottawa (Central) | 4 | 4 | breast augmentation, liposuction | rhinoplasty |
| 11 | drmattgoldschmidt.com | Orléans | 2 | 2 | liposuction | breast augmentation, rhinoplasty |
| 12 | drpbrownrigg.ca | Ottawa (Central) | 2 | 2 | breast augmentation, rhinoplasty | liposuction |
| 13 | jaberiplasticsurgery.com | Nepean | 2 | 2 | rhinoplasty | breast augmentation, liposuction |
| 14 | bestface.ca | Ottawa (Central) | 1 | 1 | rhinoplasty | breast augmentation, liposuction |
| 15 | drmok.com | Barrhaven | 1 | 1 | liposuction | breast augmentation, rhinoplasty |
| 16 | hysurgery.com | Hunt Club | 1 | 1 | breast augmentation | liposuction, rhinoplasty |
| 17 | landingsurgery.ca | Barrhaven | 1 | 1 | breast augmentation | liposuction, rhinoplasty |
| 18 | mcraeplasticsurgery.com | Hunt Club | 1 | 1 | liposuction | breast augmentation, rhinoplasty |
| 19 | nodwellplasticsurgery.com | Hunt Club | 1 | 1 | breast augmentation | liposuction, rhinoplasty |
| 20 | rhinoplasty.ca | Nepean | 1 | 1 | rhinoplasty | breast augmentation, liposuction |
| 21 | skinsdermacare.ca | Barrhaven | 1 | 1 | breast augmentation | liposuction, rhinoplasty |
Bar length is scaled to the highest citation count in the study. Repeat citations of the same domain within a single answer are counted once. Listing citations are counted separately and are not included in these totals. Captured August 2, 2026.
Found your clinic in that table — or didn't?
Either way, this report shows the market rather than what to do about it. The AI Visibility Accelerator is the fixed-price programme that acts on these findings: 13 weeks, a published price, and the same 21 queries re-measured three times afterwards.
Sub-Market Detail
Where the Toronto Clinics Get In
Hunt Club and Ottawa Central are almost untouched — one and two Toronto citations respectively. Kanata and Barrhaven each return eleven.
| Sub-market | Ottawa citations | Toronto citations | Distinct Ottawa clinics |
|---|---|---|---|
| Ottawa (Central) | 14 | 2 | 10 |
| Kanata | 13 | 11 | 7 |
| Nepean | 18 | 9 | 12 |
| Orléans | 13 | 8 | 8 |
| Barrhaven | 16 | 11 | 13 |
| Vanier | 15 | 4 | 9 |
| Hunt Club | 22 | 1 | 15 |
Where Else the Citations Go
Financing Companies Answer the Cost Question
23 citations (8%) went to something that is not a clinic. Beautifi, a cosmetic surgery financing company, is the most-cited non-clinic source — it answers the cost question directly, which is exactly what the query asks.
| Source | What it is | Citations |
|---|---|---|
| beautifi.com | Cosmetic surgery financing | 10 |
| youtube.com | Video platform | 4 |
| plasticsurgery.org | US professional association | 3 |
| plasticsurgery-canada.com | Directory | 1 |
| loanboys.ca | Financing | 1 |
| instagram.com | Social platform | 1 |
| vicpark.com | Non-medical business | 1 |
| int.livhospital.com | Medical tourism (Turkey) | 1 |
| whatclinic.com | Clinic directory | 1 |
Method
Proof, Not Promises
- STEP 01
Ran 21 patient-intent cost queries through Google with city-level location targeting across seven Ottawa sub-markets: Ottawa Central, Kanata, Nepean, Orléans, Barrhaven, Vanier and Hunt Club.
- STEP 02
Tested each sub-market with the same three procedures — rhinoplasty, breast augmentation and liposuction, so every area was asked identical questions.
- STEP 03
Captured the complete search result page for each query, including the AI Overview block, its generated text, and every source it cited.
- STEP 04
De-duplicated citations per answer, so a clinic cited twice within a single AI Overview counts once.
- STEP 05
Counted sources resolving to a Google Business Profile panel separately as listing citations, attributed to the business named in the panel; these carry no publisher domain, which is why they are reported by count rather than URL.
- STEP 06
Identified the Toronto-area clinics by exact domain match against our own July 2026 Greater Toronto Area cosmetic surgery study.
- STEP 07
Crawled on August 2, 2026 without personalisation, and recorded the crawl window so any figure can be re-checked against the day it was captured.
Limitations
This is a single-point-in-time snapshot. AI Overviews are generated fresh per query and vary between runs, so exact citation lists will differ if re-run; trends require repeated sampling. Clinic identification is by website domain, and where a group operates several sites each is counted separately unless the study states a merge.
Only three procedures were tested; facial and body procedures not covered here may behave differently. One clinic flagged as out-of-market in our GTA study, ottawarhinoplasty.ca, is correctly counted here as local. Listing citations carry no publisher domain and are counted separately from website citations, so the two figures are not directly comparable.
AI Overviews reach the largest audience of any AI answer surface — no login, no app, shown to anyone searching Google — so this is the widest-reach measurement available. It is not the whole picture, and a business performing well here may perform differently elsewhere. Every figure comes from search results captured on the date stated and can be independently checked by running the same queries yourself.
Where Your Clinic Sits
This report shows the market. It does not show your position in it — whether you are cited at all, on which procedures, and whether Google is citing your website or only your listing. That analysis is specific to your practice, and we produce it individually.
With only 21 clinics cited across the whole city and the top ten holding 87% of citations, this is not a market where everyone is faintly visible. The useful part is how specific the work is: breast augmentation is won with content, liposuction and rhinoplasty are won substantially through the Google Business Profile, and the two require entirely different effort.
The work that follows from this report is a fixed-price engagement: the AI Visibility Accelerator. Thirteen weeks, a published price, and three separate measurements against these same queries after publication.
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Questions About This Report
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Or read the AI Visibility Accelerator, the fixed-price programme built on this research. All Ottawa research from Enginely.ai.
This report is provided for information. Clinic and business names appear because they were cited in publicly generated search results on the date stated; inclusion or absence is not an assessment of surgical skill, clinical quality or standing. Nothing here is medical advice. Figures describe what Google’s systems returned on August 2, 2026 and may change.
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