AI Visibility Report

Who Google's AI Recommends for Cosmetic Surgery in the GTA

A citation study of Google AI Overviews across seven Greater Toronto Area sub-markets and three procedures, measuring which clinics AI-generated answers name and cite — and which are absent.

21 patient-intent cost queries. 294 citations captured. 42 clinic websites and 85 Google listings named. Crawled 30–31 July 2026, and reproducible by anyone willing to run the same queries.

21 queries7 sub-markets3 proceduresJuly 31, 2026

At a glance

Clinic websites cited
42 Clinic websites cited
Citations captured
294 Citations captured
To Google listings
37% To Google listings
Held by the top ten
55% Held by the top ten

Or just read the page — every figure is below, without a form.

The finding in one sentence

Just 42 clinic websites account for every AI Overview citation across the entire Greater Toronto Area, and ten of them hold 55% of those citations. This is the most closed market we have measured.

Queries returning an AI Overview
21/21 Queries returning an AI Overview
Clinic websites cited, GTA-wide
42 Clinic websites cited, GTA-wide
Held by the top ten
55% Held by the top ten
Citations to Google listings, not sites
37% Citations to Google listings, not sites

What did this study measure?

We asked Google what three cosmetic procedures cost — rhinoplasty, breast augmentation and liposuction — across seven GTA sub-markets, and recorded every source cited by the AI Overview each one returned, separating clinic websites from Google Business Profile listings.

  • 21 of 21 queries returned an AI Overview — no negative cases
  • 294 citations captured, split 167 websites / 109 listings / 18 third party
  • Only 42 clinic websites — by far the smallest field of any vertical we have measured
  • 85 distinct Google listings, a much wider and entirely separate pool
  • Just 6% to third parties — no aggregator problem in this market
  • Single point in time — captured 30–31 July 2026, and generated answers vary between runs

This measures Google AI Overviews only, across three procedures. Facial and body procedures not covered here may behave differently.

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Listings Versus Websites

For Some Procedures, Your Google Listing Outranks Your Site

This is the structural surprise in the data. In dentistry, law, physiotherapy and accounting, AI Overviews cite provider websites almost exclusively. In cosmetic surgery a large share of citations instead point to Google Business Profile panels — the listing, not the site — and the proportion swings dramatically by procedure.

Share of citations pointing to a Google Business Profile listing

Rhinoplasty

31%
Citations
83
Most cited
tcclinic.com (7), rhinoplastytoronto.ca (7), torontoplasticsurgeon.com (5)

A mixed answer. Roughly two thirds of citations reach a clinic website, the rest a Google listing, so both assets are doing work here.

Breast augmentation

0%
Citations
58
Most cited
canadiansurgery.com (7), tcclinic.com (7), torontosurgery.com (7)

Essentially every citation is a website. Content wins outright, and a Google Business Profile earns nothing on this procedure.

Liposuction

61%
Citations
135
Most cited
torontoplasticsurgeon.com (6), tcclinic.com (6), royalcentreofplasticsurgery.com (6)

The majority of citations are listings, so a complete, well-maintained Google Business Profile does more here than another page of copy. It is also the highest-volume procedure measured.

The remainder of each bar points to clinic websites. Based on 294 citations across 21 AI Overviews, crawled 30–31 July 2026.

Optimising the Wrong Asset Is Wasted Effort

For breast augmentation, essentially every citation is a website. Content wins outright, and a Google Business Profile earns nothing on that procedure.

For liposuction — the highest-volume procedure measured — the majority are listings. A complete, well-maintained profile does more there than another page of copy.

Rhinoplasty sits between the two at roughly two thirds website, one third listing, so both assets are doing work. The practical consequence is that there is no single right answer for a cosmetic surgery practice: the asset worth investing in depends on the procedure you actually want more of.

Four Findings

Every query produced an AI Overview. All 21 returned a generated answer naming clinics — across all three procedures and all seven sub-markets, with no exceptions.

The market is close to closed. Only 42 clinic websites were cited in the entire GTA. The ten strongest hold 55% of citations, and just 26% of cited clinics appeared only once. For comparison, in dentistry 76% of cited practices appeared exactly once.

Geography barely exists here. 29 of the 42 cited clinics appear in more than one sub-market, and 5 appear in all seven. Patients travel for a surgeon, and the AI answers reflect that.

Over a third of citations are not websites at all. 37% point to Google Business Profile listings rather than a clinic's site — a pattern we have not seen in any other vertical. For liposuction it is the majority of citations.

The Citation Leaderboard

Every Clinic Website Cited, Ranked

All 42 clinic websites cited in GTA AI Overviews across the 21 queries analysed, ranked by how many generated answers cited the clinic's own domain. This is the closed pool — 42 sites account for every website citation in the entire metro.

Showing all 42 cited clinics

All 42 clinics cited in Google AI Overviews across the queries measured, ranked by citation count.
# Clinic domain Sub-market Citations Sub-mkts Procedures won Missing from
1 tcclinic.com Toronto (Downtown)
20
7 breast augmentation, liposuction, rhinoplastyNone — all three
2 torontoplasticsurgeon.com Toronto (Downtown)
11
7 liposuction, rhinoplastybreast augmentation
3 torontosurgery.com Toronto (Downtown)
11
7 breast augmentation, liposuctionrhinoplasty
4 fordplasticsurgery.com Scarborough
10
6 breast augmentation, liposuction, rhinoplastyNone — all three
5 royalcentreofplasticsurgery.com Markham
8
6 breast augmentation, liposuction, rhinoplastyNone — all three
6 canadiansurgery.com Toronto (Downtown)
7
7 breast augmentationliposuction, rhinoplasty
7 rhinoplastytoronto.ca Toronto (Downtown)
7
7 rhinoplastybreast augmentation, liposuction
8 drdavidboudana.com Mississauga
7
6 breast augmentation, liposuctionrhinoplasty
9 mississaugacosmeticsurgeryclinic.com Mississauga
6
3 breast augmentation, liposuctionrhinoplasty
10 drpirani.com Toronto (Downtown)
5
5 breast augmentationliposuction, rhinoplasty
11 rivalcosmeticsurgery.com North York
5
5 rhinoplastybreast augmentation, liposuction
12 edelsteincosmetics.com North York
5
4 breast augmentation, rhinoplastyliposuction
13 bramptoncosmetic.com Brampton
5
2 breast augmentation, liposuction, rhinoplastyNone — all three
14 clinic360.com North York
4
4 liposuctionbreast augmentation, rhinoplasty
15 icls.ca Mississauga
4
4 liposuctionbreast augmentation, rhinoplasty
16 ottawarhinoplasty.ca North York
4
4 rhinoplastybreast augmentation, liposuction
17 droakleysmithrhinoplasty.com Brampton
3
3 rhinoplastybreast augmentation, liposuction
18 drtorgerson.com North York
3
3 rhinoplastybreast augmentation, liposuction
19 powerplasticsurgery.com Mississauga
3
3 breast augmentation, liposuctionrhinoplasty
20 sixsurgery.com North York
3
3 breast augmentationliposuction, rhinoplasty
21 solomonfacialplastic.com North York
3
3 rhinoplastybreast augmentation, liposuction
22 theplasticsurgeryclinic.ca Mississauga
3
2 breast augmentation, liposuctionrhinoplasty
23 madronich.com Vaughan
3
1 breast augmentation, liposuction, rhinoplastyNone — all three
24 avenueplasticsurgery.ca Toronto (Downtown)
2
2 liposuctionbreast augmentation, rhinoplasty
25 cosmedical.ca North York
2
2 breast augmentationliposuction, rhinoplasty
26 drcolinhong.com North York
2
2 liposuctionbreast augmentation, rhinoplasty
27 facetoronto.com North York
2
2 rhinoplastybreast augmentation, liposuction
28 grandgenesisplasticsurgery.ca Toronto (Downtown)
2
2 rhinoplastybreast augmentation, liposuction
29 torontoplasticcosmeticsurgeon.com Brampton
2
2 breast augmentationliposuction, rhinoplasty
30 valespring.ca Vaughan
2
2 breast augmentation, liposuctionrhinoplasty
31 studioplasticsurgery.com Toronto (Downtown)
2
1 liposuction, rhinoplastybreast augmentation
32 barbeauty.ca North York
1
1 rhinoplastybreast augmentation, liposuction
33 cliniquefacemd.com North York
1
1 rhinoplastybreast augmentation, liposuction
34 drkaraplasticsurgery.com Toronto (Downtown)
1
1 breast augmentationliposuction, rhinoplasty
35 drkreidstein.com Markham
1
1 liposuctionbreast augmentation, rhinoplasty
36 lacliniquegg.com Scarborough
1
1 liposuctionbreast augmentation, rhinoplasty
37 markhamplasticsurgery.com Markham
1
1 breast augmentationliposuction, rhinoplasty
38 myplasticsurgerytoronto.com Toronto (Downtown)
1
1 rhinoplastybreast augmentation, liposuction
39 nasalcosmetic.com North York
1
1 rhinoplastybreast augmentation, liposuction
40 teshimaplasticsurgery.com Markham
1
1 rhinoplastybreast augmentation, liposuction
41 themomloft.com North York
1
1 liposuctionbreast augmentation, rhinoplasty
42 vitamedlaserclinic.ca North York
1
1 liposuctionbreast augmentation, rhinoplasty

Repeat citations of the same domain within a single answer are counted once. Clinics are identified by domain, and where a group operates several sites each is listed separately. One cited clinic, ottawarhinoplasty.ca, is headquartered outside the GTA in Ottawa. Captured 30–31 July 2026.

Listing Citations

Every Google Business Profile Cited, Ranked

A separate and much wider pool: 85 businesses were cited through their Google Business Profile panel rather than a website. None of them also appears in the website leaderboard above — the two pools are entirely disjoint, which makes a listing the easier entry point into these answers.

Showing all 85 cited businesss

All 85 businesss cited in Google AI Overviews across the queries measured, ranked by citation count.
# Business listing Citations Sub-mkts Procedures
1 Toronto Cosmetic Surgery Institute
3
3 liposuction
2 Dr. Kreidstein Cosmetic Plastic Surgery
3
2 liposuction, rhinoplasty
3 The Plastic Surgery Clinic
3
2 liposuction, rhinoplasty
4 Cosmedical Rejuvenation Clinic
2
2 liposuction
5 Dr. Lawrence Tong: Yorkville Institute of Plastic Surgery
2
2 liposuction, rhinoplasty
6 Dr. Oakley Smith Rhinoplasty
2
2 rhinoplasty
7 Edelstein Cosmetic
2
2 liposuction, rhinoplasty
8 GraceMed Mississauga x McLean
2
2 liposuction
9 Beauty Maison Aesthetics
2
1 liposuction, rhinoplasty
10 Brampton Cosmetic Surgery Centre & Medical Spa
2
1 liposuction, rhinoplasty
11 Canadian Plastic Surgery Centre - Scarborough Location
2
1 liposuction, rhinoplasty
12 DC Medical Aesthetics
2
1 liposuction, rhinoplasty
13 Dr. Philip Solomon
2
1 liposuction, rhinoplasty
14 Lip Doctor - Skin and Cosmetic Clinic
2
1 liposuction, rhinoplasty
15 The Minor Surgery Center - TMSC
2
1 liposuction, rhinoplasty
16 Toronto Cosmetic Clinic
2
1 liposuction, rhinoplasty
17 Valespring Cosmetic Surgery Institute
2
1 liposuction, rhinoplasty
18 Venice Cosmetic Clinic | Botox & Dysport • Fillers • PRP Hair • Vampire Facial • Hydrafacial • IV • Mesotherapy • Exosome
2
1 liposuction, rhinoplasty
19 Woodbridge Cosmetic Clinic
2
1 liposuction, rhinoplasty
20 Woodbridge Plastic Surgery and Skin Clinic
2
1 liposuction, rhinoplasty
21 Zina Cosmetic Centre
2
1 liposuction, rhinoplasty
22 AK Care Medispa | PDO Thread Lift, Lip Nose Fillers, Botox, Liquid rhinoplasty: Brampton, Vaughan, Richmond Hill, Mississauga
1
1 liposuction
23 Ace of Spades Aesthetics
1
1 liposuction
24 Aesthetics by Dr. Sandra
1
1 liposuction
25 Ageless Medical Cosmetic Clinic
1
1 liposuction
26 AgelessBeauty Laser & Skin Spa
1
1 liposuction
27 Alpha Med Spa
1
1 liposuction
28 Bodied Beauty Studio | Toronto Post Op Lymphatic and Registered Massage Therapy
1
1 liposuction
29 Bodylicious Aesthetic Clinic - Vaughan’s Top Beauty Clinic
1
1 liposuction
30 Brampton Plastic Surgery
1
1 liposuction
31 Clinic 360
1
1 liposuction
32 Dr David Boudana | Toronto Plastic Surgeon | Breast Augmentation in Toronto, Abdominoplasty / Tummy Tuck | Cosmetic Surgery
1
1 liposuction
33 Dr Marietta Zorn Toronto Cosmetic Surgery
1
1 liposuction
34 Dr Sarah Wong, Female Asian Plastic Surgeon Toronto, Markham, Richmond Hill | Breast Augmentation, Liposuction, Labiaplasty
1
1 liposuction
35 Dr Vanessa Wong Female Asian Plastic Surgeon Toronto, North York | Breast Augmentation, Abdominoplasty, Rhinoplasty, Eyelids
1
1 liposuction
36 Dr. Anjalee Gupta Aesthetic Medicine Clinic
1
1 liposuction
37 Dr. Brett Beber - Toronto Plastic Surgeon
1
1 liposuction
38 Dr. Cory Torgerson Facial Cosmetic Surgery & Laser Centre | Facelift • Blepharoplasty • Lip Filler • Rhinoplasty Toronto
1
1 rhinoplasty
39 Dr. Philip Solomon - Solomon Facial Plastic (Toronto Office)
1
1 rhinoplasty
40 Dr. Richard Rival – Cedarvale Aesthetic Surgery | Rhinoplasty
1
1 rhinoplasty
41 Dr. Ron Wallman
1
1 liposuction
42 Dream Aesthetics
1
1 liposuction
43 Elite Cosmetic Clinic
1
1 liposuction
44 FORM Face + Body Toronto Plastic Surgery, Med Spa & Hair Transplant
1
1 liposuction
45 Face Injectables Medical Spa Vaughan
1
1 rhinoplasty
46 Face Sculptor Medical Aesthetic Clinic
1
1 liposuction
47 Face Toronto
1
1 rhinoplasty
48 GTA Minor Surgery Clinic
1
1 liposuction
49 Gentle Procedures Mississauga - Vasectomy & Circumcision
1
1 liposuction
50 Goldberg Medical Spa
1
1 liposuction
51 Heart Lake Aesthetics
1
1 liposuction
52 ICLS Plastic Surgery
1
1 liposuction
53 La Déesse Cosmetic Clinic - Vaughan
1
1 liposuction
54 La Déesse Cosmetic Clinic 微整形医美诊所 - Mississauga
1
1 liposuction
55 Lasair Medical Vaughan
1
1 liposuction
56 Laserbody MD
1
1 liposuction
57 Lawrence Park Plastic Surgery - Dr. Mathew A. Plant, MD, FRCSC
1
1 liposuction
58 MDA Medical Aesthetics Anti Aging Clinic - Botox Injections
1
1 liposuction
59 Mackenzie Vaughan Plastic Surgery
1
1 liposuction
60 Madronich Dr Robert
1
1 liposuction
61 Magna Plastic Surgery Clinic
1
1 liposuction
62 McLean Clinic
1
1 liposuction
63 MedSpa Mississauga: New You Centre
1
1 liposuction
64 NAKD Cosmetic Clinic
1
1 rhinoplasty
65 PLUMP Aesthetics MD
1
1 liposuction
66 Paris Laser Clinic
1
1 liposuction
67 Preciosa Aesthetics
1
1 liposuction
68 Ravnoor Medical Aesthetic
1
1 liposuction
69 Robert Sleightholm
1
1 liposuction
70 Rosa Aesthetic Clinic
1
1 liposuction
71 SKINFIDELITY
1
1 liposuction
72 Scarborough Laser Surgery
1
1 liposuction
73 Serene Cosmetic Clinic
1
1 liposuction
74 Signature Cosmetic Clinic Vaughan
1
1 liposuction
75 Skin Vitality Medical Clinic Mississauga
1
1 liposuction
76 Skinatomy Laser Clinic - Mississauga
1
1 liposuction
77 Snatched by Ale Body Sculpting Boutique - Fat Freezing Specialist
1
1 liposuction
78 Solomon Rhinoplasty Centre
1
1 rhinoplasty
79 The Mississauga Cosmetic Surgery & Laser Clinic
1
1 liposuction
80 The Mississauga Cosmetic Surgery & Laser Clinic: Dr. Michael J. Weinberg
1
1 liposuction
81 UELC - U Eye Laser Cosmetic - Brampton
1
1 liposuction
82 Uptown Med Spa Brampton
1
1 liposuction
83 Xquisite Aesthetic Laser Clinic
1
1 liposuction
84 You Glow Aesthetics Toronto
1
1 liposuction
85 ZZ Skin & Laser
1
1 liposuction

Listing citations carry no publisher domain, so these are reported by the business name shown in the Google panel rather than by URL. Every listing citation in this study fell on liposuction or rhinoplasty; breast augmentation produced none. Captured 30–31 July 2026.

By Sub-Market

Listing Citations Cluster in the 905

Listing citations are absent from Toronto and North York, where website citations dominate instead, and heaviest in Vaughan. We do not have an explanation for the split and are not going to guess at one — but if your clinic is in the 905, your Google Business Profile is carrying more of the answer than it would downtown.

Sub-market Website citations Listing citations Distinct clinics
Toronto (Downtown)20014
North York30025
Scarborough192314
Mississauga212214
Brampton212116
Markham25322
Vaughan314023

Who Else Takes the Answer

Almost Nobody — and That Matters

Only 18 of 294 citations (6%) went to a third party rather than a clinic website or listing. Medical tourism marketplaces, financing companies and directories are present but marginal.

Source Type Citations
youtube.comVideo platform4
myplasticsurgeon.caDirectory4
us-uk.bookimed.comMedical tourism marketplace3
plasticsurgery.orgUS professional association2
reddit.comCommunity forum1
whatclinic.comClinic directory1
loanboys.caCosmetic surgery financing1
plasticsurgery-canada.comDirectory1
groupon.comDeals platform1

This is unusual and worth understanding. In several adjacent markets, referral aggregators and comparison sites take a large share of AI citations, leaving providers competing against companies whose entire business is ranking. Cosmetic surgery does not have that problem. The answers belong to clinics — which means the constraint is not intermediaries. It is that so few clinics have published anything worth citing.

Metro-Wide Clinics

Cited in All Seven Sub-Markets

These clinics are not competing for a neighbourhood. They are the default answer across the metro.

Clinic domain Citations Procedures Which procedures
tcclinic.com203breast augmentation, liposuction, rhinoplasty
torontoplasticsurgeon.com112liposuction, rhinoplasty
torontosurgery.com112breast augmentation, liposuction
canadiansurgery.com71breast augmentation
rhinoplastytoronto.ca71rhinoplasty

Method

Proof, Not Promises

  1. STEP 01

    Ran 21 patient-intent cost queries through Google with city-level location targeting across seven GTA sub-markets: Toronto (Downtown), North York, Scarborough, Mississauga, Brampton, Markham and Vaughan.

  2. STEP 02

    Tested each sub-market with the same three procedures — rhinoplasty, breast augmentation and liposuction.

  3. STEP 03

    Captured the complete search result page for each query, including the AI Overview block, its generated text, and every source it cited.

  4. STEP 04

    Crawled across 30–31 July 2026, without personalisation. Citations were de-duplicated per answer.

  5. STEP 05

    Counted sources resolving to a clinic's own domain as website citations. Sources resolving to a Google Business Profile panel were counted separately as listing citations and attributed to the business named in the panel.

  6. STEP 06

    Counted everything else — directories, marketplaces, financing, associations, video and forums — as third party.

Limitations

This is a single-point-in-time snapshot. AI Overviews are generated fresh per query and vary between runs, so exact citation lists will differ if re-run; trends require repeated sampling. Clinic identification is by website domain, and where a group operates several sites each is counted separately.

Listing citations carry no publisher domain and are reported by the business name shown in the Google panel. Where a business operates under more than one name, or a panel name differs from its trading name, that attribution is only as good as the panel.

Only three procedures were tested. Facial and body procedures not covered here may behave differently — and given how sharply the listing share swings across the three we did measure, we would expect variation rather than assume it away.

Every figure here comes from search results captured on the dates stated and can be independently checked by running the same queries yourself. We publish the method so the numbers can be tested, not taken on trust.

What This Report Does Not Show

It does not show your clinic's position — whether you are cited at all, on which procedures, and whether Google is citing your website or only your listing.

The pattern here is unlike the other markets we measure. With only 42 clinic websites cited across the entire GTA and the top ten holding 55% of citations, this is not a market where everyone is faintly visible. Either you are one of the clinics Google quotes, or you are absent from the answer entirely — and today most clinics are absent.

Questions About This Report

Send this to someone who needs to see it

The full study as a PDF — the listings-versus-websites breakdown, both leaderboards, sub-market detail, method and limitations.

This report is provided for information. Clinic and business names appear because they were cited in publicly generated search results on the dates stated; inclusion or absence is not an assessment of surgical skill, clinical quality or any practice’s standing, and is not a recommendation of any practice. Nothing here is medical advice. Figures describe what Google’s systems returned on 30–31 July 2026 and may change.