Case Studies

Published While They Run

Case studies here are published while the work is happening, not written up afterwards once the result is known and the failures can be left out.

Each one starts in week one, updates weekly, and states plainly what it does not yet claim. The measurement phase of a thirteen-week programme does not begin until week nine, which means for two months these pages show work rather than results — and say so.

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MessageBlue Developer API A live build log of a 13-week AI search visibility programme for MessageBlue, an iMessage API for AI agents. Published week by week from week one, before the outcome is known. Week 3 of 13 · Build

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Every one of these began with the same thing: an agreed prompt set, sampled before any work happened, so there was something to measure against later. Request an audit and you get that much with no commitment.

Or read the published citation studies, method and all.