AI Visibility Report

Who Google's AI Recommends for Cosmetic Surgery in Vancouver

A citation study of Google AI Overviews across seven Metro Vancouver sub-markets and three procedures — rhinoplasty, breast augmentation and liposuction — measuring which clinics AI-generated answers name and cite.

21 patient-intent cost queries. 315 citations captured. Only 16 Metro Vancouver clinics cited across the whole region, and three of them hold 53% of local citations.

21 queries7 sub-marketsGoogle AI OverviewsAugust 2, 2026

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The finding in one sentence

Only 16 Metro Vancouver clinics are cited across the whole region, and three of them hold 53% of local citations. A clinic in Barrie, Ontario is cited in all seven sub-markets — and one of the intruders is in Vancouver, Washington.

Metro Vancouver clinics cited
16 Metro Vancouver clinics cited
Citations to local clinics
30% Citations to local clinics
Citations to Google listings
41% Citations to Google listings
Citations to clinics outside the region
20% Citations to clinics outside the region

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What did this study measure?

We ran 21 patient-intent cost queries through Google across seven Metro Vancouver sub-markets — rhinoplasty, breast augmentation and liposuction — and recorded every source cited by the AI Overview each one returned.

  • 21 of 21 queries returned an AI Overview — every cost question we asked
  • 315 citations captured, de-duplicated so a clinic cited twice in one answer counts once
  • 41% pointed at Google listings, 30% at local clinic websites, 20% at clinics outside the region and 9% at non-providers
  • Only 16 distinct Metro Vancouver clinics were named across the entire region
  • Two consolidations applied where several domains resolve to one practice at one published address
  • Single point in time — captured August 2, 2026, and generated answers vary between runs

This measures Google AI Overviews only. It does not measure ChatGPT, Perplexity, Gemini or Copilot, which use different retrieval systems and require separate tracking.

Four Findings

The local field is tiny and top-heavy. Just 16 Metro Vancouver clinics were cited across the entire region, and the top three hold 53% of local citations. Three of those — Pacific Plastic Surgery Group, Dr. Colin McInnes and YES — appear in all seven sub-markets. Below them the market thins out fast.

An Ontario clinic is the second most-cited website in Vancouver. royalcentreofplasticsurgery.com, in Barrie, Ontario, takes 18 citations across all seven sub-markets and all three procedures — more than every Metro Vancouver clinic except one. In total 20% of citations go to clinics with no Metro Vancouver location: Barrie, Montreal, Toronto, Mississauga, Ottawa, Abbotsford, Nanaimo, Ohio, Virginia — and Vancouver, Washington.

Rhinoplasty and liposuction are listing markets; breast augmentation is not. 50% of rhinoplasty citations and 51% of liposuction citations are Google Business Profile panels. Breast augmentation returns just 3% listings — and it is the one procedure where local clinics lead, at 56%.

Vancouver proper returned no listing citations at all. Zero, across all three procedures. Surrey returned 40, Burnaby 22, Richmond 22, Coquitlam 21 and Langley 20. A Business Profile is worth nothing downtown and a great deal everywhere else.

The Three Procedures

Three Procedures, Three Different Markets

Patients travel for a surgeon, so geography barely constrains the answer. What does change, sharply, is whether Google quotes a website or a listing — and this is the sharpest split of the three cities we have measured.

Share of citations going to a Metro Vancouver clinic's own website

Breast augmentation

56%
Citations
66
Most cited
yescosmeticsurgery.com (7), doctorm.ca (7), pacificplasticsurgerygroup.ca (7)

Two listing citations in the whole procedure. Content wins outright, and local clinics lead — though 26% still goes to clinics outside the region.

Rhinoplasty

27%
Citations
126
Most cited
doctordenton.com (6), pacificplasticsurgerygroup.ca (6), youngerface.com (5)

Half of this answer is Google Business Profile panels. A complete, well-maintained listing does more here than another page of copy.

Liposuction

20%
Citations
123
Most cited
doctorm.ca (7), yescosmeticsurgery.com (7), pacificplasticsurgerygroup.ca (6)

51% listings and the lowest local website share of the three. Optimising the wrong asset for the procedure you care about is wasted effort.

Based on 315 citations across 21 AI Overviews, captured August 2, 2026.

Clinics From Outside the Region

17 Clinics, 62 Citations, 20% of the Market

Every domain below was opened and its published address recorded. None has a location in Metro Vancouver. salmoncreekps.com is Salmon Creek Plastic Surgery of Vancouver, Washington — about 500 km south, in a different country. It was cited in two Metro Vancouver rhinoplasty answers. Google's summariser matched the city name and not the jurisdiction; it is the same failure mode we found in Vancouver dentistry, where a Richmond Hill, Ontario practice was cited for Richmond, BC.

Clinic domain Verified location Citations Sub-markets Cited for
royalcentreofplasticsurgery.comBarrie, ON187Breast augmentation, Liposuction, Rhinoplasty
abbotsfordplasticsurgery.comAbbotsford, BC — outside Metro Vancouver74Breast augmentation, Liposuction
cliniquefacemd.comMontréal, QC55Rhinoplasty
drjennycheng.comNanaimo, BC — Vancouver Island55Breast augmentation
lacliniquegg.comMontréal, QC55Liposuction
mississaugacosmeticsurgeryclinic.comMississauga, ON44Liposuction
drdavidboudana.comToronto, ON42Breast augmentation, Liposuction
ottawarhinoplasty.caOttawa, ON22Rhinoplasty
rhinoplastytoronto.caNewmarket / Toronto, ON22Rhinoplasty
salmoncreekps.comVancouver, WASHINGTON (USA) — not Vancouver, BC22Rhinoplasty
sandramcgill.caWestmount, QC22Breast augmentation
drmattgoldschmidt.comIndependence, Ohio (USA)11Liposuction
drtorgerson.comToronto, ON11Rhinoplasty
matthewbridgesmd.comMidlothian, Virginia (USA)11Rhinoplasty
mcraeplasticsurgery.comToronto + Burlington, ON11Liposuction
plasticsurgery-canada.comMontréal, QC11Liposuction
tcclinic.comToronto (North York), ON11Liposuction

Two further domains — drbrianjmiller.com and thenakedtruthskincare.com, one citation each — block automated retrieval, so we report them as unverified rather than assume a location.

The Citation Leaderboard

All 16 Metro Vancouver Clinics Cited

The full list is short enough to print in its entirety — which is itself the finding. Ranked by how many generated answers cited the clinic's own website. Three clinics were cited across all three procedures.

Showing all 16 cited clinics

All 16 clinics cited in Google AI Overviews across the queries measured, ranked by citation count.
# Clinic domain Sub-market Citations Sub-mkts Procedures won Missing procedures
1 pacificplasticsurgerygroup.ca Vancouver
19
7 Breast augmentation, Liposuction, Rhinoplasty
2 doctorm.ca New Westminster
17
7 Breast augmentation, Liposuction, Rhinoplasty
3 yescosmeticsurgery.com Langley
14
7 Breast augmentation, LiposuctionRhinoplasty
4 dranzarut.com Vancouver
7
6 Breast augmentation, LiposuctionRhinoplasty
5 doctordenton.com Vancouver
6
6 RhinoplastyBreast augmentation, Liposuction
6 plasticsurgerygroup.ca Surrey
6
3 Breast augmentation, Liposuction, Rhinoplasty
7 youngerface.com Vancouver
5
5 RhinoplastyBreast augmentation, Liposuction
8 8west.ca North Vancouver
4
4 RhinoplastyBreast augmentation, Liposuction
9 dradelynho.com Vancouver
4
4 Breast augmentationRhinoplasty, Liposuction
10 dralexseal.com Vancouver
4
4 Breast augmentationRhinoplasty, Liposuction
11 skintechnique.com Vancouver
4
4 RhinoplastyBreast augmentation, Liposuction
12 aboutfacemd.com Richmond
1
1 RhinoplastyBreast augmentation, Liposuction
13 cyrabeauty.ca Coquitlam
1
1 RhinoplastyBreast augmentation, Liposuction
14 everyoungmed.com North Vancouver
1
1 RhinoplastyBreast augmentation, Liposuction
15 plasticsurgerybc.ca
1
1 LiposuctionRhinoplasty, Breast augmentation
16 sparrowmd.ca Vancouver
1
1 RhinoplastyBreast augmentation, Liposuction

Bar length is scaled to the highest citation count in the study. Repeat citations of the same domain within a single answer are counted once. Two entries are consolidations: three domains resolve to one practice at 555 West 8th Avenue, Vancouver, and three more to one practice at 13737 96 Avenue, Surrey. Captured August 2, 2026.

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Sub-Market Detail

Vancouver Returned Zero Listing Citations; Surrey Returned Forty

In Burnaby and Richmond, out-of-region clinics are close to level with local ones. Downtown, they are not — and downtown is also the only sub-market where a Google Business Profile earns nothing at all.

Sub-market Calgary clinic citations Out of region Listing citations Distinct Metro Vancouver clinics
Vancouver11709
Burnaby1210228
Richmond1312229
Surrey159409
North Vancouver141039
Coquitlam1572110
Langley157208

Sub-market labels follow Google's own location targeting rather than municipal boundaries.

Google Listing Panels

82 Businesses Named Through a Google Listing

128 citations (41%) point to a Google Business Profile panel rather than a website. These carry no publisher domain, so they are reported by business name. The list is dominated by individual surgeons and medical-aesthetics clinics, many of which have no cited website anywhere in this study — Google knows them, but has nothing of theirs to quote.

Business named in the answer Listing citations
8 West Clinic6
Dr. Colin McInnes Plastic Surgery6
Pacific Plastic Surgery Group5
Dr. Arko Demianczuk - Pacific Plastic Surgery Group4
Plastic Surgery Group at City Centre4
Dr. Andrew B. Denton Facial Plastic Surgeon3
Dr. Ashley Tregaskiss - Pacific Plastic Surgery3
YES Medspa & Cosmetic Surgery Centre: Dr. Mathew Mosher3
Dr. H. Ukani3
Rmedy Aesthetics2
ReMuve Laser Centre2
Dr Anali Dadgostar, Facial Plastic Surgery | About Face MD2
Coastal Plastic Surgery - Dr. Owen Reid2
Jennifer M. Prince, MD, FRCSC2
Dr. Imran Ratanshi Cosmetic & Reconstructive Surgeon2
Dr. Paul Oxley - Cosmetic & Plastic Surgery2
Adrian T. Lee, MD, FRCSC2
Revolution Aesthetica2
Rizwan A. Mian, MS MD FRCSC2
Amera Murabit, MD, FRCS(C)2
Dr. David Ward2
Valley Surgery Centre2
GlamMed Aesthetics2
Phantom Aesthetics2
Dr. Eric Pugash2
Fraser Valley Plastic Surgery2
Beauty By Me Medical Aesthetics2
Heights Laser Centre1
SkinArt MD1
EverYoung Laser & Skin Care Centre - Burnaby Botox Clinic1
Pura Aesthetics Clinic1
Beautifi1
Vancouver Top Surgery1
Monet Aesthetic Clinic1
Centrepoint Oral and Facial Surgery1
Metrotown Surgical Centre1
Viva La Skin BC Metrotown1
Younger Facial Surgery Centre1
Genoway Plastic Surgery - Dr. Krista Genoway1
New England Oral & Cosmetic Facial Surgery1
Dr. Jacques Zhang | Plastic Surgery1
LASIK MD1
EverYoung Laser & Skin Clinics - North Vancouver Cosmetic Botox Clinic1
DMC Skin Clinic1
EverYoung Laser & Skin Clinics - Port Coquitlam Cosmetic Skin Care Clinic1
BC Medical Spa1
KOZA Skin Clinic1
Derma9 Skin Rejuvenation Clinic1
Dr. Ina Zhou-Medical Aesthetic Injector1
Cyra Beauty, Health and Laser Clinic1
Bon Chic Skin & Laser Clinic1
Najme Beauty & Skincare1
Coquitlam Medical Laser & Skincare Clinic1
NUME MD Laser and Skin Care Clinic1
Papillon Bleu Medical Aesthetic Centre1
NuSQIN Medical Aesthetics & Skin Surgery Clinic1
Aesthetic Miracle Cosmetic Clinic1
Richmond Anti-Aging Clinic 列治文抗衰老中心1
Project Skin MD Richmond1
PRP Medical Aesthetics1
Dr. Aaron Van Slyke1
Dr. Pinkhasik's Richmond Medical Spa Club1
dr lorne brown md1
BioPlus International Laser & Skin Clinic (Richmond Location) 保加国际医美诊所(列治文)1
Richmond Metabolic and Bariatric Surgery1
Akin Skin Aesthetics1
Endless Beauty Laser1
The Naked Truth Laser and Wellness1
The Beauty Group Medical Aesthetics1
Skin Secrets Cosmetic Clinic1
Luxe Aesthetics Loft1
Studio Sylk1
Medical Aesthetics by Mandeep1
Kash Aesthetics & Medical Spa1
Rejuva Medispa & Laser1
Sleek Silhouettes Medspa1
Spa Tru Clinics1
SharpLooks MED SPA1
Sorora Medical and Laser1
Nude Skin & Laser1
Dr. Marie Noland1
Dr. David Grant1

Where Else the Citations Go

Financing Companies, Medical Tourism and a Deals Marketplace

28 citations (9%) went to sources that are not clinics: three patient-financing companies, two medical-tourism platforms — one based in Kyiv — a US surgeons' association, a deals marketplace and an insurer. Financing companies answer the cost question directly, which is exactly what the query asks.

Source What it is Citations
ifinancecanada.comPatient financing company (Toronto HQ; Vancouver office)7
plasticsurgery.orgUS professional association (ASPS)4
beautifi.comPatient financing company3
youtube.comVideo platform2
instagram.comSocial platform2
reddit.comCommunity forum2
groupon.comDeals marketplace (Chicago)2
canadalife.comInsurer2
us-uk.bookimed.comMedical-tourism platform (Kyiv, Ukraine)1
yapitahealth.comMedical-tourism platform (no address published)1
carecredit.comUS patient financing (Synchrony Bank)1
whatclinic.comGlobal clinic directory (Dublin, Ireland)1

Method

Proof, Not Promises

  1. STEP 01

    Ran 21 patient-intent cost queries through Google with city-level location targeting across seven Metro Vancouver sub-markets: Vancouver, Burnaby, Richmond, Surrey, North Vancouver, Coquitlam and Langley.

  2. STEP 02

    Tested each sub-market with the same three procedures — rhinoplasty, breast augmentation and liposuction, so every area was asked identical questions.

  3. STEP 03

    Captured the complete search result page for each query, including the AI Overview block, its generated text, and every source it cited.

  4. STEP 04

    De-duplicated citations per answer, so a clinic cited twice within a single AI Overview counts once.

  5. STEP 05

    Opened every cited provider domain individually and read its published address from the clinic's own contact page. Abbotsford and Nanaimo are treated as outside Metro Vancouver and named explicitly; where several domains resolve to a single practice at one published address they are counted once and the consolidation is stated.

  6. STEP 06

    Counted Google Business Profile panels separately as listing citations, attributed to the business named in the panel, and classified financing companies, associations, directories, medical-tourism platforms, insurers and social platforms as non-provider sources.

  7. STEP 07

    Crawled on August 2, 2026 without personalisation, and recorded the crawl window so any figure can be re-checked against the day it was captured.

Limitations

This is a single-point-in-time snapshot. AI Overviews are generated fresh per query and vary between runs, so exact citation lists will differ if re-run; trends require repeated sampling. Clinic identification is by website domain, and where a group operates several sites each is counted separately unless the study states a merge.

Only three procedures were tested; facial, injectable and body procedures not covered here may behave differently. Several cited businesses are medical-aesthetics clinics rather than surgical practices. Two domains block automated retrieval and are reported as unverified rather than assigned to a region. Listing citations carry no publisher domain and are counted separately from website citations, so the two figures are not directly comparable. Sub-market labels follow Google's own location targeting rather than municipal boundaries.

AI Overviews reach the largest audience of any AI answer surface — no login, no app, shown to anyone searching Google — so this is the widest-reach measurement available. It is not the whole picture, and a business performing well here may perform differently elsewhere. Every figure comes from search results captured on the date stated and can be independently checked by running the same queries yourself.

Where Your Clinic Sits

This report shows the market. It does not show your position in it — whether you are cited at all, on which procedures, and whether Google is citing your website or only your listing. That analysis is specific to your practice, and we produce it individually.

With 16 clinics cited region-wide and three holding 53% of local citations, this is not a market where everyone is faintly visible — you are either quoted or you are absent. The useful part is how cleanly the work splits by procedure: breast augmentation is won with published surgical content, rhinoplasty and liposuction are won substantially through the Google Business Profile, and the two require entirely different effort.

The work that follows from this report is a fixed-price engagement: the AI Visibility Accelerator. Thirteen weeks, a published price, and three separate measurements against these same queries after publication.

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This report is provided for information. Clinic and business names appear because they were cited in publicly generated search results on the date stated; inclusion or absence is not an assessment of surgical skill, clinical quality or standing. Nothing here is medical advice. Clinic locations were read from each clinic’s own published website on August 2, 2026 and may change. Figures describe what Google’s systems returned on August 2, 2026 and may change.

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