AI Visibility Report

Who Google's AI Recommends for Dental Care in the GTA

A citation study of Google AI Overviews across seven Greater Toronto Area sub-markets, measuring which dental practices AI-generated answers name and cite — and which are absent.

21 patient-intent queries. 183 citations captured. 111 practices named. Crawled July 27, 2026, and reproducible by anyone willing to run the same queries.

The leaderboard Cross-market citations Method
21 queries7 sub-marketsGoogle AI OverviewsJuly 27, 2026

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The finding in one sentence

111 different GTA dental practices were cited across 21 AI-generated answers, and 76% of them appeared exactly once. No practice in the Greater Toronto Area currently holds a defensible position in AI search.

Patient-intent queries analysed
21 Patient-intent queries analysed
Distinct practices cited
111 Distinct practices cited
Cited exactly once
76% Cited exactly once
Citations to practice websites
87% Citations to practice websites

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What did this study measure?

We ran 21 patient-intent dental queries through Google across seven GTA sub-markets and recorded every source cited by the AI Overview each one returned. The result is a count of which dental practices Google's generated answers name, and how widely.

  • 21 of 21 queries returned an AI Overview — every cost, coverage and treatment question we asked
  • 183 citations captured, de-duplicated so a practice cited twice in one answer counts once
  • 87% pointed at practice websites rather than directories, insurers or aggregators
  • 111 distinct practices were named across the seven sub-markets
  • No AI Overview appeared for “best dentist” queries — only a map pack
  • Single point in time — captured July 27, 2026, and generated answers vary between runs

This measures Google AI Overviews only. It does not measure ChatGPT, Perplexity, Gemini or Copilot, which use different retrieval systems and require separate tracking.

Four Findings

AI Overviews are already answering the money questions. Every one of the 21 cost, coverage and treatment queries returned an AI Overview — implant pricing, Invisalign pricing, cleaning costs and Canadian Dental Care Plan participation among them. These are the questions patients ask immediately before choosing a clinic.

But not the “best dentist” queries. We separately ran “best dentist in Mississauga” and Google returned no AI Overview at all — only a local map pack. The battleground is not your homepage. It is your cost pages, your treatment explainers and your insurance pages.

Nobody owns this yet. 111 practices split 159 citations. 84 of them (76%) were cited exactly once, and the ten most-cited practices together account for only 25% of all citations. There is no incumbent to displace.

Citations cross city lines. 18 practices were cited in answers for sub-markets they are not located in. One Mississauga clinic appears in answers for five different GTA sub-markets. Your competitor for an AI citation may be twenty kilometres away.

The Citation Leaderboard

Every Practice Cited, Ranked

All 111 dental practices cited in GTA AI Overviews across the 21 queries analysed, ranked by how many generated answers cited the practice's own website. “Sub-mkts” counts how many of the seven GTA areas the practice was cited in — the stronger signal, because it indicates content that works beyond one location.

Showing all 111 cited practices

All 111 practices cited in Google AI Overviews across the queries measured, ranked by citation count.
# Practice domain Sub-market Citations Sub-mkts Cited for
1 skymarksmilecentre.ca Mississauga
6
5 CDCP coverage, Implant cost
2 torontodiamonddental.com Toronto (Downtown)
6
4 Emergency cost, Implant cost, Invisalign cost
3 clovedental.ca Markham
4
4 Implant cost
4 underhilldental.com Brampton
4
4 Implant cost
5 dental2.ca Brampton
4
3 CDCP coverage, Implant cost
6 forestmanordental.com Markham
3
3 Invisalign cost
7 marketplacedentistry.ca Mississauga
3
3 Cleaning cost, Implant cost
8 parkdentalcentres.com Markham
3
3 Implant cost
9 smile-by-design.ca Markham
3
3 Implant cost
10 woodbridgedentalcentre.com Markham
3
3 Invisalign cost
11 eglintonoak.ca Mississauga
3
2 Cleaning cost, Invisalign cost
12 osmindenture.com Toronto (Downtown)
3
2 Cleaning cost, Implant cost
13 archerdental.ca Mississauga
2
2 Cleaning cost
14 downtowndentistry.com Markham
2
2 Implant cost, Invisalign cost
15 hwy7familydentistry.ca Markham
2
2 Implant cost
16 leslienorthdental.ca Mississauga
2
2 Cleaning cost
17 mapleridgedentistry.ca Markham
2
2 Implant cost
18 yorkortho.ca Markham
2
2 Invisalign cost
19 axisdental.ca Brampton
2
1 Implant cost, Invisalign cost
20 bramptonsmiles.com Brampton
2
1 CDCP coverage, Invisalign cost
21 buroakdental.com Markham
2
1 Implant cost, Invisalign cost
22 dentalimplantsclinic.ca Toronto (Downtown)
2
1 Cleaning cost, Implant cost
23 lockwoodclinic.com Toronto (Downtown)
2
1 Cleaning cost, Emergency cost
24 mississaugafamilydentistry.com Mississauga
2
1 Implant cost, Invisalign cost
25 mississaugasmilesdentistry.com Mississauga
2
1 CDCP coverage, Invisalign cost
26 royalcrestdentistry.com Markham
2
1 Implant cost, Invisalign cost
27 smiledentalartscentre.com Markham
2
1 Implant cost, Invisalign cost
28 6006yongedental.ca North York
1
1 Implant cost
29 afdental.ca Scarborough
1
1 CDCP coverage
30 affluxdentistry.ca Mississauga
1
1 Implant cost
31 appletreedental.ca Toronto (Downtown)
1
1 Implant cost
32 artofdentistry.com Toronto (Downtown)
1
1 Implant cost
33 bansaldentistry.com Mississauga
1
1 CDCP coverage
34 bayviewsmilecentre.ca North York
1
1 Implant cost
35 bloorsmiledental.ca Toronto (Downtown)
1
1 Cleaning cost
36 bludental.ca Markham
1
1 Invisalign cost
37 bramptondentalcare.ca Brampton
1
1 Implant cost
38 bramptondentalstudio.com Brampton
1
1 CDCP coverage
39 brimleydental.ca Scarborough
1
1 Implant cost
40 brookmeredental.com Toronto (Downtown)
1
1 Cleaning cost
41 chowdentalgroup.com Brampton
1
1 CDCP coverage
42 churchillsmiles.ca Mississauga
1
1 CDCP coverage
43 damaskidental.com Mississauga
1
1 Implant cost
44 dentalnorthyork.ca Mississauga
1
1 Cleaning cost
45 dentist-scarborough.ca Scarborough
1
1 CDCP coverage
46 dentistinmississauga.ca Mississauga
1
1 Cleaning cost
47 dentistnorthyork.com North York
1
1 Implant cost
48 dentistryataltontowers.ca Scarborough
1
1 CDCP coverage
49 dentistryonsteeles.ca Vaughan
1
1 Implant cost
50 dfdentistry.ca Vaughan
1
1 Implant cost
51 discoverortho.ca Brampton
1
1 Invisalign cost
52 downtowntorontodentistry.ca Toronto (Downtown)
1
1 Invisalign cost
53 drbhandal.com Brampton
1
1 CDCP coverage
54 drsoniasharma.com Brampton
1
1 Invisalign cost
55 dufferindentalclinic.com Vaughan
1
1 Implant cost
56 dundastomkendental.com Mississauga
1
1 CDCP coverage
57 emergencydentaloffice.ca Toronto (Downtown)
1
1 Emergency cost
58 fcpdental.com Toronto (Downtown)
1
1 CDCP coverage
59 forestbrookdental.com Markham
1
1 Implant cost
60 goldenmiledental.ca Scarborough
1
1 Implant cost
61 gorewaydental.ca Mississauga
1
1 CDCP coverage
62 hakeemdental.ca Brampton
1
1 CDCP coverage
63 harmonyortho.ca Mississauga
1
1 Invisalign cost
64 highlandcreekdental.ca Scarborough
1
1 CDCP coverage
65 humberdental.com Toronto (Downtown)
1
1 Emergency cost
66 lakeshoredentistry.ca Mississauga
1
1 Cleaning cost
67 lisgarparkdental.com Toronto (Downtown)
1
1 Emergency cost
68 lornviewdental.com Scarborough
1
1 CDCP coverage
69 luka.dental Vaughan
1
1 Implant cost
70 mapledentalhealth.com Vaughan
1
1 Implant cost
71 markhameglintondental.com Scarborough
1
1 CDCP coverage
72 markhamheritagehealthclinic.com Markham
1
1 Invisalign cost
73 markhamsmilecentre.ca Markham
1
1 Implant cost
74 markhamsouthdental.ca Markham
1
1 Implant cost
75 mayfielddental.com Brampton
1
1 CDCP coverage
76 mistrydental.ca Mississauga
1
1 Invisalign cost
77 onedentalscarborough.com Scarborough
1
1 CDCP coverage
78 onsitesmilecare.ca Mississauga
1
1 Cleaning cost
79 orthodontistmississauga.com Mississauga
1
1 Invisalign cost
80 papedental.ca Toronto (Downtown)
1
1 Cleaning cost
81 pearldentalcare.ca Mississauga
1
1 CDCP coverage
82 pearldentalgroup.ca North York
1
1 Implant cost
83 pickeringsmilecentre.ca Scarborough
1
1 Implant cost
84 polarisdental.ca Brampton
1
1 Invisalign cost
85 redmapledental.ca Brampton
1
1 Implant cost
86 renovadental.ca Toronto (Downtown)
1
1 Invisalign cost
87 sanadentistry.ca Mississauga
1
1 Invisalign cost
88 scarboroughdentalgroup.com Scarborough
1
1 CDCP coverage
89 sharingsmilesdental.ca Brampton
1
1 Invisalign cost
90 shoreline-dentistry.ca Markham
1
1 Invisalign cost
91 skyharbourdental.ca Brampton
1
1 CDCP coverage
92 smilecrafters.ca Toronto (Downtown)
1
1 Implant cost
93 stclairdental.ca Toronto (Downtown)
1
1 CDCP coverage
94 studiodentalcentres.ca Mississauga
1
1 Cleaning cost
95 tasiosortho.com Vaughan
1
1 Invisalign cost
96 thevillagedentist.com Mississauga
1
1 Cleaning cost
97 toothlanddental.ca Brampton
1
1 CDCP coverage
98 torontolakeshoredental.ca Toronto (Downtown)
1
1 CDCP coverage
99 trilliumsmiledentistry.com Mississauga
1
1 CDCP coverage
100 triodentistry.ca Mississauga
1
1 CDCP coverage
101 truortho.com Vaughan
1
1 Invisalign cost
102 unionvillegatefamilydentists.com Markham
1
1 Implant cost
103 upperbeachesdental.ca Scarborough
1
1 Implant cost
104 vaughansmileclinic.com Vaughan
1
1 Invisalign cost
105 walkindentalclinic.ca Toronto (Downtown)
1
1 Emergency cost
106 waltortho.com Vaughan
1
1 Invisalign cost
107 wexdental.ca Scarborough
1
1 Implant cost
108 wiredorthodontics.ca Markham
1
1 Invisalign cost
109 woodbridgesmilecentre.com Vaughan
1
1 Implant cost
110 yongeandwellesleydentist.ca Toronto (Downtown)
1
1 CDCP coverage
111 yorkdaledentalcentre.com Toronto (Downtown)
1
1 CDCP coverage

Bar length is scaled to the highest citation count in the study. Repeat citations of the same domain within a single answer are counted once. Practices are identified by domain: where a group operates several sites, each is listed separately. Captured July 27, 2026.

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Cross-Market Citation

Practices Winning Answers Outside Their Own City

This is the most commercially significant pattern in the data. AI Overviews do not respect municipal boundaries the way the map pack does. A practice with strong treatment-cost content gets cited as the answer for neighbouring cities — capturing patients who were researching a clinic near them.

Practice domain Citations Sub-markets Cited in
skymarksmilecentre.ca65Brampton, Markham, Mississauga, North York, Scarborough
torontodiamonddental.com64Markham, Scarborough, Toronto (Downtown), Vaughan
clovedental.ca44Markham, North York, Scarborough, Toronto (Downtown)
underhilldental.com44Brampton, Markham, North York, Scarborough
dental2.ca43Brampton, Scarborough, Vaughan
forestmanordental.com33Markham, Toronto (Downtown), Vaughan
marketplacedentistry.ca33Mississauga, Toronto (Downtown), Vaughan
parkdentalcentres.com33Markham, Scarborough, Vaughan
smile-by-design.ca33Markham, North York, Scarborough
woodbridgedentalcentre.com33Markham, Toronto (Downtown), Vaughan
eglintonoak.ca32Markham, Mississauga
osmindenture.com32Scarborough, Toronto (Downtown)
archerdental.ca22Mississauga, Toronto (Downtown)
downtowndentistry.com22Markham, Scarborough
hwy7familydentistry.ca22Markham, Scarborough
leslienorthdental.ca22Mississauga, Toronto (Downtown)
mapleridgedentistry.ca22Markham, Vaughan
yorkortho.ca22Markham, Vaughan

If your practice is not cited in your own sub-market, the answer patients receive is not blank — it names someone else, often from another city. Absence is not neutral.

Sub-Market Detail

Fragmentation Is Consistent Across the GTA

In every sub-market measured, the number of distinct practices cited is close to the number of citations available — meaning AI Overviews are drawing from a wide, shallow pool rather than a settled set of authorities. That is the definition of a contestable market.

Sub-market Queries Citations Distinct practices Most cited
Toronto (Downtown)53227torontodiamonddental.com (3), dentalimplantsclinic.ca (2), osmindenture.com (2)
North York188smile-by-design.ca (1), underhilldental.com (1), dentistnorthyork.com (1)
Scarborough22323brimleydental.ca (1), wexdental.ca (1), upperbeachesdental.ca (1)
Mississauga43026mississaugafamilydentistry.com (2), skymarksmilecentre.ca (2), mississaugasmilesdentistry.com (2)
Brampton32118axisdental.ca (2), dental2.ca (2), bramptonsmiles.com (2)
Markham22724smiledentalartscentre.com (2), royalcrestdentistry.com (2), buroakdental.com (2)
Vaughan21818marketplacedentistry.ca (1), dentistryonsteeles.ca (1), dfdentistry.ca (1)

Where Citations Come From

Practice Websites Dominate — Directories Barely Feature

Of 183 citations captured, 159 (87%) pointed to a dental practice's own website. Only 24 went to directories, insurers, associations or aggregators. This is the opposite of traditional local SEO, where directory presence carries much of the weight. For AI Overviews in this vertical, the content on your own site is the lever — specifically pages that state real numbers, in Canadian dollars, for named procedures, in a named city.

Source Type Citations
hellodent.comDirectory4
123dentist.comDSO network3
realdentalcosts.comCost aggregator3
google.comSearch engine redirect2
sunlife.caInsurer2
reddit.comCommunity forum2
paperio.caAggregator1
sq1healthgroup.comHealth group1
policyme.comInsurance comparison1
odha.on.caProfessional association1
voltagerewards.comRewards / affiliate1
ifinancecanada.comFinancing1
invisalign.caManufacturer1
toronto.caGovernment1

Reddit and the insurer or aggregator sites appear where the question touches cost comparison or coverage — the areas where practice websites are least likely to publish specifics.

Query Topics

What We Asked, and What Each Topic Revealed

Topic What the data showed
Implant costHighest-value procedure. An AI Overview was present in every sub-market tested.
Invisalign costHigh-margin elective. Consistently generated answers naming specific practices.
Canadian Dental Care Plan participationThe largest new demand driver in Canadian dentistry. Answers here were the most source-heavy of any topic, citing up to 12 practices in a single response.
Routine cleaning costEntry-point query. Drew the widest source list of any topic measured.
Emergency dental costUrgent intent, and the only topic where a municipal government page was cited.

Method

Proof, Not Promises

  1. STEP 01

    Ran 21 patient-intent queries through Google with city-level location targeting across seven GTA sub-markets: Toronto (Downtown), North York, Scarborough, Mississauga, Brampton, Markham and Vaughan.

  2. STEP 02

    Captured the complete search result page for each query, including the AI Overview block, its generated text, and every source it cited.

  3. STEP 03

    Crawled on July 27, 2026 between 20:28–20:42 EDT, without personalisation.

  4. STEP 04

    De-duplicated citations per answer, so a practice cited twice within a single AI Overview counts once.

  5. STEP 05

    Classified each cited domain by hand as a dental practice's own website or as another source type — directory, insurer, association, aggregator or forum.

Limitations

This is a single-point-in-time snapshot. AI Overviews are generated fresh per query and vary between runs, so exact citation lists will differ if re-run; trends require repeated sampling. Practice identification is by website domain, and where a group operates several sites each is counted separately.

AI Overviews reach the largest audience of any AI answer surface — no login, no app, shown to anyone searching Google — so this is the widest-reach measurement available. It is not the whole picture, and a practice performing well here may perform differently elsewhere.

Every figure here comes from search results captured on the date stated and can be independently checked by running the same queries yourself. We publish the method so the numbers can be tested, not taken on trust.

Where Your Practice Sits

This report shows the market. It does not show your position in it — your citation count, which of these topics you are absent from, and which practices are being named in the answers your patients see instead. That analysis is specific to your domain, and we produce it individually.

The pattern in this data is unusually favourable for anyone willing to act now. With 84 of 111 cited practices appearing exactly once, and the ten strongest holding only 25% of citations between them, there is no established position to dislodge — only an open one to take.

The work that follows from this report is a fixed-price engagement: the AI Visibility Accelerator. Thirteen weeks, a published price, and three separate measurements against these same queries after publication — because a single check would not survive the variance we document above.

Send this to someone who needs to see it

The full study as a PDF — leaderboard, cross-market analysis, sources, method and limitations.

Questions About This Report

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Or read the AI Visibility Accelerator, the fixed-price programme built on this study. All GTA research from Enginely.ai.

This report is provided for information. Practice names and domains appear because they were cited in publicly generated search results on the date stated; inclusion or absence is not an assessment of clinical quality, of any practice’s standing, or a recommendation of any practice. Nothing here is dental or medical advice. Figures describe what Google’s systems returned on July 27, 2026 and may change.

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