AI Visibility Report
Who Google's AI Recommends for Lawyers in Calgary
A citation study of Google AI Overviews across seven Calgary-region sub-markets and three practice areas — real estate, personal injury and divorce — measuring which firms AI-generated answers name and cite.
21 client-intent fee queries. 311 citations captured. 45 Calgary-region firms named — and one Calgary realtor team, operating three domains, is cited more often than any law firm in the study.
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The finding in one sentence
On “how much does a real estate lawyer cost”, one Calgary realtor team is cited 12 times — more than any law firm in the city. Across all three practice areas, fewer than half of citations reach a firm with a Calgary-region office.
- Calgary-region firms cited
- 45 Calgary-region firms cited
- Citations to Calgary-region firms
- 47% Citations to Calgary-region firms
- Citations to Google listings
- 27% Citations to Google listings
- Firms cited across all three areas
- 2 Firms cited across all three areas
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What did this study measure?
We ran 21 client-intent fee queries through Google across seven Calgary-region sub-markets — what a real estate lawyer costs, what personal injury lawyers charge, and what a divorce lawyer costs — and recorded every source cited by the AI Overview each one returned.
- 21 of 21 queries returned an AI Overview — every fee question we asked
- 311 citations captured, de-duplicated so a firm cited twice in one answer counts once
- 47% pointed at Calgary-region firm websites, 27% at Google listings, 14% at firms with no Calgary office, 10% at non-firms and 3% at firms publishing no address
- 45 distinct Calgary-region firms were named across the seven sub-markets
- Every cited domain opened by hand and its published address read from the organisation's own contact page
- Single point in time — captured August 2, 2026, and generated answers vary between runs
This measures Google AI Overviews only. It does not measure ChatGPT, Perplexity, Gemini or Copilot, which use different retrieval systems and require separate tracking.
Four Findings
A realtor is beating every law firm on the real-estate question. One Calgary real estate team appears under three separate domains and takes 12 citations in total — more than the most-cited law firm in the study, which has 11. Across the real-estate question, 18% of citations go to organisations that are not law firms at all: realtors, brokerages and a mortgage broker.
Personal injury leaks out of the city. Firms with no Calgary-region office take 25% of personal-injury citations — from Edmonton, Sherwood Park, Grande Prairie, Red Deer and, in one case, Los Angeles. Real estate leaks only 9%.
Google pads the suburbs with businesses that are not law firms. Listing panels returned zero citations in Calgary Central, Northwest Calgary and Airdrie, but 20–23 each in Northeast and Southeast Calgary, Chestermere and Okotoks. 17 of the 73 businesses named in those panels are not law firms — five physiotherapy clinics, nine realtors and a mortgage broker, a land surveyor, a towing company and a kitchen shop.
The firm leaderboard is broad and shallow. 45 Calgary-region firms were cited; 16 of them (36%) exactly once. The top ten hold 48% of local citations and only 2 firms appear across all three practice areas. Practice areas behave as separate markets: winning real estate does not carry into injury or family.
The Three Practice areas
Three Practice Areas, Three Different Fights
Each question loses ground to a different competitor. Knowing which one is the whole of the strategy.
Share of citations going to a firm with a Calgary-region office
Family / divorce
79%- Citations
- 47
- Most cited
- kahanelaw.com (7), cunninghamfamilylaw.com (6), far-sight.ca (6)
Holds up best by a wide margin — and 0% of it is Google listings, so this is won purely on published content. 13% still goes to firms elsewhere.
Personal injury
42%- Citations
- 132
- Most cited
- kantorinjurylawyers.ca (7), cuminggillespie.com (6), litcolaw.com (6)
Lost to firms in other Alberta cities that have written thorough contingency-fee explainers: 25% goes to firms with no Calgary office, and 30% to listings.
Real estate
40%- Citations
- 132
- Most cited
- integrity-legal.ca (7), lintottlaw.com (7), shorylaw.com (6)
Lost to realtors, who publish closing-cost pages that answer the fee question directly while most conveyancing firms publish nothing. 18% goes to non-firms and 33% to listings.
Based on 311 citations across 21 AI Overviews, captured August 2, 2026.
Firms With No Calgary Office
11 Firms, 42 Citations, 14% of the Market
Every domain below was opened and its published address recorded. None publishes an office in Calgary, Airdrie, Chestermere, Okotoks or Cochrane. rkmlaw.net is Rose, Klein & Marias LLP, a personal injury firm on South Grand Avenue in Los Angeles with around ten offices, all in Southern California and none in Canada. It cannot act for an Alberta claimant. It appears because it published a clear page about how contingency fees work.
| Firm domain | Verified head office | Calgary citations | Sub-markets | Cited for |
|---|---|---|---|---|
| bhardwajco.ca | Edmonton, AB | 11 | 7 | Family / divorce, Real estate |
| safilawgroup.ca | Edmonton, AB | 7 | 7 | Personal injury |
| ahlstromwright.ca | Sherwood Park, AB | 6 | 6 | Personal injury |
| kmsc.ca | Grande Prairie, AB | 6 | 6 | Personal injury |
| josephanagy.com | Edmonton, AB | 5 | 5 | Personal injury |
| healeylaw.ca | Edmonton, AB | 2 | 2 | Real estate |
| hammerinjurylaw.ca | Edmonton, AB | 1 | 1 | Personal injury |
| injury-lawyer-edmonton.com | Edmonton, AB | 1 | 1 | Personal injury |
| reddeerlawyer.com | Red Deer, AB | 1 | 1 | Real estate |
| rkmlaw.net | Los Angeles, California (USA) | 1 | 1 | Personal injury |
| russellalexander.com | Ontario (Toronto / Kawartha Lakes) | 1 | 1 | Family / divorce |
Reported Separately
Firms That Market Calgary But Publish No Calgary Address
A further 9 citations (3%) go to firms that name Calgary as a service area while publishing no Calgary street address. We do not classify these as local or non-local; we report them separately rather than guess.
| Firm domain | What the site publishes | Citations |
|---|---|---|
| lofrancolaw.com | Toronto head office; markets Calgary, no Calgary address published | 4 |
| jameshbrown.com | Edmonton head office; Calgary service page, no address | 2 |
| valuelaw.ca | Edmonton head office; Calgary phone line only, no address | 2 |
| wrightlaw.ca | Site not retrievable; location not established | 1 |
The Citation Leaderboard
Every Calgary-Region Firm Cited, Ranked
All 45 Calgary-region law firms cited across the 21 queries analysed, ranked by how many generated answers cited the firm's own website. Office addresses were read from each firm's own website, not inferred. National firms with real published Calgary addresses are counted as local.
Showing all 45 cited firms
| # | Firm domain | Sub-market | Citations | Sub-mkts | Areas won | Missing areas |
|---|---|---|---|---|---|---|
| 1 | kahanelaw.com | Calgary | 11 | 7 | Family / divorce, Personal injury, Real estate | — |
| 2 | integrity-legal.ca | Calgary | 7 | 7 | Real estate | Personal injury, Family / divorce |
| 3 | kantorinjurylawyers.ca | Calgary | 7 | 7 | Personal injury | Real estate, Family / divorce |
| 4 | lintottlaw.com | Calgary | 7 | 7 | Real estate | Personal injury, Family / divorce |
| 5 | merchantlaw.com | Calgary | 7 | 6 | Family / divorce, Personal injury, Real estate | — |
| 6 | west-legal.ca | Calgary | 7 | 5 | Family / divorce, Real estate | Personal injury |
| 7 | cuminggillespie.com | Calgary | 6 | 6 | Personal injury | Real estate, Family / divorce |
| 8 | cunninghamfamilylaw.com | Calgary | 6 | 6 | Family / divorce | Real estate, Personal injury |
| 9 | far-sight.ca | Calgary | 6 | 6 | Family / divorce | Real estate, Personal injury |
| 10 | khlawgroup.com | Calgary | 6 | 6 | Real estate | Personal injury, Family / divorce |
| 11 | litcolaw.com | Calgary | 6 | 6 | Personal injury | Real estate, Family / divorce |
| 12 | shorylaw.com | Calgary | 6 | 6 | Real estate | Personal injury, Family / divorce |
| 13 | mergenlaw.com | Calgary | 5 | 5 | Real estate | Personal injury, Family / divorce |
| 14 | calgaryfamilylawyers.com | Calgary | 4 | 4 | Family / divorce | Real estate, Personal injury |
| 15 | injury-lawyer-calgary.com | Calgary | 4 | 4 | Personal injury | Real estate, Family / divorce |
| 16 | brianlester.com | Calgary | 3 | 3 | Real estate | Personal injury, Family / divorce |
| 17 | dunlapinjurylawyer.ca | Calgary | 3 | 3 | Personal injury | Real estate, Family / divorce |
| 18 | edwardsinjurylaw.com | Calgary | 3 | 3 | Personal injury | Real estate, Family / divorce |
| 19 | one80law.ca | Calgary | 3 | 3 | Personal injury, Real estate | Family / divorce |
| 20 | peterbmasonrealestatelawyer.com | Calgary | 3 | 3 | Real estate | Personal injury, Family / divorce |
| 21 | preszlerlawalberta.com | Calgary | 3 | 3 | Personal injury | Real estate, Family / divorce |
| 22 | swanbylaw.com | Calgary | 3 | 3 | Real estate | Personal injury, Family / divorce |
| 23 | calgaryfamilylawassociates.com | Calgary | 2 | 2 | Family / divorce | Real estate, Personal injury |
| 24 | diamondlawab.ca | Calgary | 2 | 2 | Personal injury | Real estate, Family / divorce |
| 25 | ebablaw.ca | Calgary | 2 | 2 | Personal injury | Real estate, Family / divorce |
| 26 | martingschulz.com | Calgary | 2 | 2 | Personal injury | Real estate, Family / divorce |
| 27 | osujismith.ca | Calgary | 2 | 2 | Family / divorce | Real estate, Personal injury |
| 28 | rodinlawfirm.com | Calgary | 2 | 2 | Personal injury | Real estate, Family / divorce |
| 29 | shimlaw.ca | Calgary | 2 | 2 | Family / divorce | Real estate, Personal injury |
| 30 | abinsurancelawyer.ca | Calgary | 1 | 1 | Personal injury | Real estate, Family / divorce |
| 31 | beabinjurylaw.ca | Chestermere | 1 | 1 | Personal injury | Real estate, Family / divorce |
| 32 | conwaylawfirm.ca | Calgary | 1 | 1 | Personal injury | Real estate, Family / divorce |
| 33 | diamondlaw.ca | Calgary | 1 | 1 | Personal injury | Real estate, Family / divorce |
| 34 | dlegal.ca | Calgary | 1 | 1 | Real estate | Personal injury, Family / divorce |
| 35 | groverlawfirm.com | Calgary | 1 | 1 | Personal injury | Real estate, Family / divorce |
| 36 | jenningsfamilylaw.com | Calgary | 1 | 1 | Family / divorce | Real estate, Personal injury |
| 37 | jklawoffice.ca | Calgary | 1 | 1 | Real estate | Personal injury, Family / divorce |
| 38 | oblawoffice.ca | Calgary | 1 | 1 | Family / divorce | Real estate, Personal injury |
| 39 | olson-lawgroup.com | Okotoks | 1 | 1 | Real estate | Personal injury, Family / divorce |
| 40 | resolutelawgroup.ca | Calgary | 1 | 1 | Personal injury | Real estate, Family / divorce |
| 41 | roszlerlaw.ca | Calgary | 1 | 1 | Real estate | Personal injury, Family / divorce |
| 42 | southernalbertalaw.net | Okotoks | 1 | 1 | Real estate | Personal injury, Family / divorce |
| 43 | szakacslaw.ca | Calgary | 1 | 1 | Personal injury | Real estate, Family / divorce |
| 44 | thebilfamilylaw.ca | Calgary | 1 | 1 | Family / divorce | Real estate, Personal injury |
| 45 | yycfamilylaw.com | Calgary | 1 | 1 | Family / divorce | Real estate, Personal injury |
Bar length is scaled to the highest citation count in the study. Repeat citations of the same domain within a single answer are counted once. diamondlaw.ca and diamondlawab.ca belong to the same national firm and are reported separately because Google cited them as separate sources. Captured August 2, 2026.
Found your firm in that table — or didn't?
Either way, this report shows the market rather than what to do about it. The AI Visibility Accelerator is the fixed-price programme that acts on these findings: 13 weeks, a published price, and the same 21 queries re-measured three times afterwards.
Sub-Market Detail
Listings Are Worth Nothing in Three Sub-Markets and a Great Deal in Four
Calgary Central, Northwest Calgary and Airdrie returned no listing citations at all. Northeast Calgary, Southeast Calgary, Chestermere and Okotoks returned 20–23 each. This is the same split we found in Calgary dentistry.
| Sub-market | AI Overviews | Calgary firm citations | Out of region | Listing citations | Distinct firms |
|---|---|---|---|---|---|
| Calgary (Central) | 3/3 | 23 | 4 | 0 | 21 |
| Northwest Calgary | 3/3 | 19 | 4 | 0 | 18 |
| Northeast Calgary | 3/3 | 18 | 6 | 20 | 17 |
| Southeast Calgary | 3/3 | 25 | 6 | 20 | 23 |
| Airdrie | 3/3 | 20 | 9 | 0 | 20 |
| Chestermere | 3/3 | 21 | 6 | 23 | 20 |
| Okotoks | 3/3 | 20 | 7 | 20 | 20 |
Sub-market labels follow Google's own location targeting, so “Northwest Calgary” is Google's quadrant rather than a municipal boundary.
Where Else the Citations Go
Realtors, Regulators and a Florida Notary
31 citations (10%) went to organisations that are not law firms. On the real-estate question alone that figure is 18%. The first, third and eleventh entries — justinhavre.com, calgaryhomes.ca and calgary.com — are the same organisation, a Calgary real estate team operating three domains. Together they hold 12 citations, more than any single law firm in this study.
| Source | What it is | Citations |
|---|---|---|
| justinhavre.com | Realtor / brokerage | 7 |
| reddit.com | Community forum | 5 |
| calgaryhomes.ca | Realtor / brokerage | 4 |
| youtube.com | Video platform | 2 |
| rightrealestate.ca | Realtor / brokerage | 2 |
| lawsociety.ab.ca | Regulator (Law Society of Alberta) | 2 |
| forsalecalgary.com | Realtor / brokerage | 1 |
| bestrates.ca | Mortgage broker | 1 |
| facebook.com | Social platform | 1 |
| calgaryhomeselling.ca | Realtor / brokerage | 1 |
| calgary.com | Realtor / brokerage | 1 |
| kirbycox.com | Realtor / brokerage | 1 |
| peoples-law.org | US legal-information service (Maryland) | 1 |
| legaldocprepnotary.com | US non-lawyer document-prep service (Florida) | 1 |
| fairwaydivorce.com | Divorce mediation franchise (not a law firm) | 1 |
peoples-law.org is the Maryland People's Law Library, run by the Maryland Judiciary, and legaldocprepnotary.com is a Florida non-lawyer document-preparation service. Neither has any bearing on Alberta law.
Google Listing Panels
73 Businesses Named Through a Google Listing
83 citations (27%) point to a Google Business Profile panel rather than a website. 17 of the businesses named are not law firms at all — five physiotherapy clinics, nine realtors and a mortgage broker, a land surveyor, a towing company and a kitchen shop. These appeared almost entirely in the satellite sub-markets, where Google appears to fill the panel with whatever local businesses it has rather than leaving it short.
| Business named in the answer | Listing citations |
|---|---|
| One80 Law Group | Real Estate, Wills and Probate | 2 |
| Chestermere Law LLP | 2 |
| SKV Professional Corporation ( By Appointment Only) | 2 |
| Solution Law | 2 |
| Car Accident Lawyer Group | 2 |
| Barapp Law Calgary Personal Injury Lawyers | 2 |
| BILAB Personal Injury Lawyer | 2 |
| Pipella Law | 2 |
| Litco Law | 2 |
| Merchant Law Personal Injury Lawyers Calgary | 2 |
| Summit Legal Group | 1 |
| DLegal Law Office: Wills, Business Lawyers, Real Estate Law, Employment & Family Law | 1 |
| Taylor Law | 1 |
| JK Law | 1 |
| Property Law Firm CB LLP | Calgary South | 1 |
| PassGo Real Estate Law | 1 |
| Urban Law Group | 1 |
| Kahane Law Office | 1 |
| Shivji Law | 1 |
| Solution Law - Personal Injury, Business, Car Accident, Wills and Real Estate - Lawyer and Notary | 1 |
| Clark & Clark Lawyers | 1 |
| Peter B Mason Real Estate Lawyer | 1 |
| Stewart / Marda Loop Law Group | 1 |
| Olex Legal | 1 |
| LawyerG - Calgary Real Estate Lawyer | 1 |
| Bellagio Law | 1 |
| Deeded | 1 |
| Altadore Law | 1 |
| Property Law Firm CB LLP (MacKay Real Property Law) | 1 |
| Dixon Legal LLP | 1 |
| Harmony Law | 1 |
| Lozinsky James C Law Office | 1 |
| Baxter Lee Law Office | 1 |
| Doug Lord Law Office | 1 |
| Southern Alberta Law Offices | 1 |
| Griffin RE, Foothills & Okotoks Realtors, Brett Murrell | 1 |
| Matt Burnham - Okotoks & Area Realtor | 1 |
| Olson Law Group | 1 |
| Jessica L Sturgeon Pro Corporation | 1 |
| Okotoks REALTOR - Samantha Clement CIR REALTY | 1 |
| Flemmer Real Estate | 1 |
| Alison Marshall ~ Okotoks , Calgary, and Foothills Realtor | 1 |
| Absolute Surveys Inc | 1 |
| Achieve Legal | 1 |
| TJ Hart-Anderson: Real Estate With Hart | 1 |
| Walsh LLP | 1 |
| Tracy Barker Real Estate - RE/MAX Complete Realty | 1 |
| MortgageByReferral - Carola Singer - Quantus Mortgage Solutions | 1 |
| Bhardwaj+Co | 1 |
| Grover Law Firm | 1 |
| Sidhu Personal Injury Lawyers Calgary | 1 |
| LT Lawyers LLP | 1 |
| Edwards Injury Law - Personal Injury Lawyer Calgary | 1 |
| Preszler Injury Lawyers | 1 |
| Yanko Popovic Sidhu | 1 |
| Chinook Law - Motor Vehicle Accident Law Firm | 1 |
| Stephens Holman Devraj Barristers & Solicitors | 1 |
| Conway Law | 1 |
| Bench Law Office LLP | 1 |
| Cuming & Gillespie LLP | 1 |
| Trevor Ford - Serious Personal Injury Lawyer | 1 |
| Crash Lawyers | 1 |
| BEAB Personal Injury Lawyer | 1 |
| Save My License | 1 |
| Lake Physiotherapy | 1 |
| Lifemark Physiotherapy Chestermere | 1 |
| ActiveCare Physiotherapy & Rehab | 1 |
| Chestermere Physiotherapy Clinic | 1 |
| TowBuddy Towing Chestermere | 1 |
| Dunn & Company Kitchen + Mercantile | 1 |
| TC Legal | 1 |
| Resolute Law Group | 1 |
| Lifepath Physiotherapy | 1 |
Listing panels carry no publisher domain and are reported by business name. Each was checked individually to see whether the business is a law firm.
Method
Proof, Not Promises
- STEP 01
Ran 21 client-intent fee queries through Google with city-level location targeting across seven Calgary-region sub-markets: Calgary Central, Northwest Calgary, Northeast Calgary, Southeast Calgary, Airdrie, Chestermere and Okotoks.
- STEP 02
Tested each sub-market with the same three questions — what a real estate lawyer costs, what personal injury lawyers charge, and what a divorce lawyer costs, so every area was asked identical questions.
- STEP 03
Captured the complete search result page for each query, including the AI Overview block, its generated text, and every source it cited.
- STEP 04
De-duplicated citations per answer, so a firm cited twice within a single AI Overview counts once.
- STEP 05
Opened every cited domain individually and read its published address from the organisation's own contact page. Firms with a published Calgary-region office are counted as local, including national firms that publish real Calgary addresses; firms with a verified address elsewhere are named; firms that market Calgary while publishing no Calgary address are reported in a third group rather than guessed at.
- STEP 06
Counted realtors, brokerages, mortgage brokers, the Law Society of Alberta, mediation franchises and forums as non-firm sources, and checked each Google Business Profile panel individually to see whether the business named is a law firm.
- STEP 07
Crawled on August 2, 2026 without personalisation, and recorded the crawl window so any figure can be re-checked against the day it was captured.
Limitations
This is a single-point-in-time snapshot. AI Overviews are generated fresh per query and vary between runs, so exact citation lists will differ if re-run; trends require repeated sampling. Firm identification is by website domain, and where a group operates several sites each is counted separately unless the study states a merge.
Only three practice areas were tested; corporate, immigration, employment, criminal and estates work may behave differently. Two domains, diamondlaw.ca and diamondlawab.ca, belong to the same national firm and are reported separately because Google cited them as separate sources. One domain, wrightlaw.ca, could not be retrieved and its location is not established. Sub-market labels follow Google's own location targeting, so “Northwest Calgary” is Google's quadrant rather than a municipal boundary.
AI Overviews reach the largest audience of any AI answer surface — no login, no app, shown to anyone searching Google — so this is the widest-reach measurement available. It is not the whole picture, and a business performing well here may perform differently elsewhere. Every figure comes from search results captured on the date stated and can be independently checked by running the same queries yourself.
Where Your Firm Sits
This report shows the market. It does not show your position in it — whether you are cited at all, in which practice areas, and who is being quoted in your place. That analysis is specific to your firm, and we produce it individually.
The clearest opening in Calgary legal is the real-estate fee question. It is currently answered by realtors, because realtors publish closing-cost breakdowns and conveyancing firms publish “contact us for a quote”. The second is personal injury, where a quarter of the answer has already gone to firms in Edmonton, Grande Prairie and California. Neither is a ranking problem. Both are a publishing problem.
The work that follows from this report is a fixed-price engagement: the AI Visibility Accelerator. Thirteen weeks, a published price, and three separate measurements against these same queries after publication.
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Questions About This Report
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Or read the AI Visibility Accelerator, the fixed-price programme built on this research, or how we approach law firm SEO generally. All Calgary research from Enginely.ai.
This report is provided for information. Firm and business names appear because they were cited in publicly generated search results on the date stated; inclusion or absence is not an assessment of legal competence, service quality or professional standing. Nothing here is legal advice. Office locations were read from each organisation’s own published website on August 2, 2026 and may change. Figures describe what Google’s systems returned on August 2, 2026 and may change.
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