# Who Google's AI Recommends for Cosmetic Surgery in Calgary

Source: https://enginely.ai/reports/calgary/cosmetic-surgery-ai-visibility/

> A citation study of Google AI Overviews across 7 Calgary-region sub-markets, measuring which clinics AI-generated answers name and cite. 13 clinics, 356 citations, 21 queries, captured August 2, 2026.

A citation study of Google AI Overviews across seven Calgary-region sub-markets and three procedures — rhinoplasty, breast augmentation and liposuction — measuring which clinics AI-generated answers name and cite.

21 patient-intent cost queries. 356 citations captured. Only 13 Calgary-area clinics cited at all — and more citations go to clinics outside the region than to clinics inside it.

## Headline finding

**More citations go to clinics outside the Calgary region (97) than to Calgary clinics (69).** Only 13 Calgary-area clinics are cited at all — the smallest local field in any market we have measured, and the only one where the outside wins.

| Figure | Value |
| --- | --- |
| Calgary-area clinics cited | 13 |
| Citations to Calgary clinics | 19% |
| Citations to clinics elsewhere | 27% |
| Citations to Google listings | 42% |

## What did this study measure?

We ran 21 patient-intent cost queries through Google across seven Calgary-region sub-markets — rhinoplasty, breast augmentation and liposuction — and recorded every source cited by the AI Overview each one returned.

- **21 of 21 queries** returned an AI Overview — every cost question we asked
- **356 citations captured**, de-duplicated so a clinic cited twice in one answer counts once
- **42% pointed at Google listings**, 27% at clinics outside the region, 19% at Calgary-area clinic websites and 11% at non-providers
- **Only 13 distinct Calgary-area clinics** were named — the smallest local field in the series
- **Canmore treated as outside the region** and named explicitly rather than folded into either group
- **Single point in time** — captured August 2, 2026, and generated answers vary between runs

_This measures Google AI Overviews only. It does not measure ChatGPT, Perplexity, Gemini or Copilot, which use different retrieval systems and require separate tracking._

## Findings

### Calgary is losing its own market

97 citations (27%) go to clinics with no Calgary-region location, against 69 (19%) to clinics that have one. By province: Ontario 37, Alberta outside the Calgary region 35, Quebec 16, outside Canada 5, other Canada 4. Every other vertical and city in this series has local providers ahead.

### Four of the clinics reaching all seven sub-markets are not in Calgary

radianceplasticsurgery.ca and banffplasticsurgery.ca are both in Canmore, about 100 km west; royalcentreofplasticsurgery.com is in Barrie, Ontario; and two more are in Montreal. Radiance alone holds 17 citations — more than any Calgary clinic except one.

### Liposuction is almost entirely a listing market

61% of liposuction citations are Google Business Profile panels and only 9% reach a Calgary clinic's website. Rhinoplasty is the other end of the range: 28% local with 34% listings.

### Google is citing sources that are not clinics at all

39 citations (11%) went to a US surgeons' association, three patient-financing companies, two directories, a Miami luxury magazine — and, three times, a WordPress plugin-update endpoint on a British CBD company's domain. A Turkish medical-tourism hospital group takes another four.

## Three Procedures, Three Different Markets

Patients travel for a surgeon, so geography barely constrains the answer. What does change, sharply, is whether Google quotes a website or a listing.

_Share of citations going to a Calgary-region clinic's own website_

| Topic | Citations | Local share | Most cited | Note |
| --- | --- | --- | --- | --- |
| Rhinoplasty | 135 | 28% | facialcosmeticsurgery.ca (7), plasticsurgerycalgary.ca (7), artandfact.ca (6) | The strongest of the three for local clinics, and still under a third. 34% listings and 27% to clinics outside the region. |
| Breast augmentation | 84 | 23% | plasticsurgerycalgary.ca (7), artandfact.ca (7), macleodtrailplasticsurgery.ca (4) | 36% goes to clinics outside the region — more than to local ones. Content carries this answer, and it is currently being carried by Canmore, Barrie and Montreal. |
| Liposuction | 137 | 9% | artandfact.ca (7), beautifulnaturalyou.ca (3), macleodtrailplasticsurgery.ca (1) | 61% of this answer is Google Business Profile panels. A complete, well-maintained listing does more here than another page of copy, and the website barely features. |

_Based on 356 citations across 21 AI Overviews, captured August 2, 2026._

## 25 Clinics, 97 Citations, 27% of the Market

Every domain below was opened and its published address recorded. None has a location in Calgary, Airdrie, Chestermere, Okotoks or Cochrane. radianceplasticsurgery.ca is in Canmore, about an hour and a half west of the city; it is cited in all seven Calgary sub-markets, on all three procedures, and holds more citations than every Calgary clinic but one.

| Clinic domain | Verified location | Calgary citations | Sub-markets | Cited for |
| --- | --- | --- | --- | --- |
| radianceplasticsurgery.ca | Canmore, AB — ~100 km west of Calgary | 17 | 7 | Breast augmentation, Liposuction, Rhinoplasty |
| royalcentreofplasticsurgery.com | Barrie, ON | 15 | 7 | Breast augmentation, Liposuction, Rhinoplasty |
| cliniquefacemd.com | Montréal, QC | 7 | 7 | Rhinoplasty |
| lacliniquegg.com | Montréal, QC | 7 | 7 | Liposuction |
| banffplasticsurgery.ca | Canmore, AB — ~100 km west of Calgary | 7 | 5 | Breast augmentation, Liposuction, Rhinoplasty |
| drdavidboudana.com | Toronto, ON | 6 | 5 | Breast augmentation, Liposuction |
| int.livhospital.com | Istanbul, Turkey (medical-tourism hospital group) | 4 | 4 | Rhinoplasty |
| theplasticsurgeryclinic.ca | Toronto / Mississauga, ON | 4 | 3 | Breast augmentation, Rhinoplasty |
| drgiuffreplasticsurgery.com | Edmonton, AB | 3 | 3 | Rhinoplasty |
| ottawarhinoplasty.ca | Ottawa, ON | 3 | 3 | Rhinoplasty |
| tcclinic.com | Toronto (North York), ON | 3 | 3 | Rhinoplasty |
| drlisakorus.com | Edmonton, AB | 2 | 2 | Breast augmentation |
| landingsurgery.ca | Halifax, NS | 2 | 2 | Breast augmentation |
| lipoclinicedmonton.ca | Edmonton, AB | 2 | 2 | Liposuction |
| mississaugacosmeticsurgeryclinic.com | Mississauga, ON | 2 | 2 | Liposuction |
| plasticsurgery-canada.com | Montréal, QC | 2 | 2 | Liposuction |
| rhinoplastytoronto.ca | Newmarket / Toronto, ON | 2 | 2 | Rhinoplasty |
| yescosmeticsurgery.com | Langley, BC | 2 | 2 | Breast augmentation |
| albertaplasticsurgery.ca | Edmonton, AB | 1 | 1 | Breast augmentation |
| drmather.ca | Edmonton, AB | 1 | 1 | Rhinoplasty |
| drmattgoldschmidt.com | Independence, Ohio (USA) | 1 | 1 | Liposuction |
| edelsteincosmetics.com | Toronto, ON | 1 | 1 | Rhinoplasty |
| lucereskin.com | Edmonton, AB | 1 | 1 | Rhinoplasty |
| thebestyou.com | Ottawa, ON (+ 5 other Ontario sites) | 1 | 1 | Rhinoplasty |
| youthfulimage.com | Edmonton, AB | 1 | 1 | Liposuction |

_Radiance is a real, reachable Alberta practice, so this is not an error on Google's part so much as a demonstration: a clinic 100 km outside a metro can own that metro's answers by publishing better. The same mechanism put Barrie, Montreal, Ottawa, Halifax, Langley, Ohio and Istanbul in Calgary's results._

## All 13 Calgary-Area Clinics Cited

The full list is short enough to print in its entirety — which is itself the finding. Ranked by how many generated answers cited the clinic's own website. Three Calgary clinics reached all seven sub-markets; only one, artandfact.ca, was cited across all three procedures.

| # | Clinic | Location | Citations | Sub-markets | Procedures won | Missing procedures |
| --- | --- | --- | --- | --- | --- | --- |
| 1 | artandfact.ca | Calgary | 20 | 7 | Breast augmentation, Liposuction, Rhinoplasty | — |
| 2 | plasticsurgerycalgary.ca | Calgary | 14 | 7 | Breast augmentation, Rhinoplasty | Liposuction |
| 3 | facialcosmeticsurgery.ca | Calgary | 7 | 7 | Rhinoplasty | Breast augmentation, Liposuction |
| 4 | drdongraham.com | Calgary | 6 | 6 | Rhinoplasty | Breast augmentation, Liposuction |
| 5 | macleodtrailplasticsurgery.ca | Calgary | 5 | 5 | Breast augmentation, Liposuction | Rhinoplasty |
| 6 | theinjectionist.ca | Calgary | 5 | 5 | Rhinoplasty | Breast augmentation, Liposuction |
| 7 | beautifulnaturalyou.ca | Calgary | 4 | 3 | Breast augmentation, Liposuction | Rhinoplasty |
| 8 | eternalbeautymedicalcentre.com | Calgary | 3 | 3 | Rhinoplasty | Breast augmentation, Liposuction |
| 9 | formaspecialist.janeapp.com | Calgary | 1 | 1 | Rhinoplasty | Breast augmentation, Liposuction |
| 10 | lumabydramane.com | Calgary | 1 | 1 | Rhinoplasty | Breast augmentation, Liposuction |
| 11 | missionsurgery.ca | Calgary | 1 | 1 | Rhinoplasty | Breast augmentation, Liposuction |
| 12 | skinclinics.ca | Calgary | 1 | 1 | Rhinoplasty | Breast augmentation, Liposuction |
| 13 | theskinnyspa.ca | Calgary | 1 | 1 | Liposuction | Rhinoplasty, Breast augmentation |

_Bar length is scaled to the highest citation count in the study. Repeat citations of the same domain within a single answer are counted once. Several cited businesses are medical-aesthetics or dermatology clinics rather than surgical practices; where that is the case it is noted in the source workbook. Captured August 2, 2026._

## In Okotoks and Chestermere, Outside Clinics Outnumber Local Ones Two to One

Calgary Central returned zero listing citations. Chestermere and Northeast Calgary returned 41 and 40. The listing lever and the content lever are worth completely different amounts depending on where the patient is searching from.

| Sub-market | Calgary clinic citations | Out of region | Listing citations | Distinct Calgary clinics |
| --- | --- | --- | --- | --- |
| Calgary (Central) | 9 | 9 | 0 | 6 |
| Northwest Calgary | 9 | 11 | 21 | 6 |
| Northeast Calgary | 9 | 14 | 40 | 6 |
| Southeast Calgary | 10 | 11 | 20 | 7 |
| Airdrie | 11 | 12 | 7 | 8 |
| Chestermere | 9 | 19 | 41 | 7 |
| Okotoks | 12 | 21 | 22 | 8 |

_Sub-market labels follow Google's own location targeting, so “Northwest Calgary” is Google's quadrant rather than a municipal boundary._

## 74 Businesses Named Through a Google Listing

151 citations (42%) point to a Google Business Profile panel rather than a website. These carry no publisher domain, so they are reported by business name. The list is dominated by individual surgeons and medical-aesthetics spas, several of which have no cited website anywhere in this study — Google knows them, but has nothing of theirs to quote.

| Business named in the answer | Listing citations |
| --- | --- |
| Dr. Kristina Zakhary - Rhinoplasty & Facial Plastic Surgery Clinic | 9 |
| Macleod Trail Plastic Surgery | 7 |
| art&fact | 7 |
| Jeffrey C. Dawes MD, FRCSC | 7 |
| Dr. Paul Whidden | 6 |
| Dr. Douglas Humphreys | 6 |
| Dr. Brett A. Byers | 6 |
| Cerulean Plastic Surgery Centre | 5 |
| Calgary Plastic Surgery Centre | 5 |
| The Plastic Surgery Centre | 4 |
| Ryan C. Frank, MD, FRCS(C) | 3 |
| Hamilton George D Dr | 3 |
| PSC \| Dr. Earl Campbell MD | 3 |
| Radiance Plastic Surgery - Dr. Michael Laliberte MD, FRCSC | 3 |
| Rejuvenation Dermatology Clinic Calgary North | 2 |
| The Aesthetic Room | 2 |
| YHVH Medical and Aesthetic Clinic - Skincare Clinic | 2 |
| The Injectionist & Aesthetics | 2 |
| Dr. Farrah Yau, Plastic & Reconstructive Surgeon | 2 |
| 3D Lifestyle Medical Aesthetics & Wellness Spa Calgary, NE | 2 |
| Eternal Beauty Medical Centre | 2 |
| Dermapure Chaparral (Formerly Skinpossible) | 2 |
| Genesis Skin | 2 |
| Dermapure Airdrie (Formerly ReNue Airdrie) | 2 |
| Laser Towne Aesthetics Ltd | 2 |
| Honey Drop Skin Care | 2 |
| Lethbridge Plastic Surgery & Aesthetics | 2 |
| Papillon Advanced Medical Aesthetics | 2 |
| Rejuvenation Dermatology Clinic Okotoks | 2 |
| NuCurves Body Contouring | 2 |
| MANA Aesthetics | 2 |
| Sunridge Oral and Maxillofacial Surgery | 1 |
| YYC Medical Aesthetics LTD | 1 |
| Pretty and Poised Medical Aesthetics | 1 |
| YYC Botox & Fillers | 1 |
| Rejuvenation Dermatology | 1 |
| Franks by Frida Renfrew | 1 |
| 8 West Clinic | 1 |
| Aspire Care Clinic | 1 |
| O Esthetics Airdrie | 1 |
| Airdrie Oral and Maxillofacial Surgery | 1 |
| Beauty Glam By Vicky | 1 |
| Medical Aesthetics by Jessica | 1 |
| GlowDay Esthetic | 1 |
| The Skinny Spa | 1 |
| Noir Medical Aesthetics | 1 |
| FORM Face + Body Toronto Plastic Surgery, Med Spa & Hair Transplant | 1 |
| The First Glance Aesthetic Clinic & Surgery Centre- Botox, Plastic Surgery, Lasers, Skin Health Clinic | 1 |
| Demsey Plastic Surgery: Daniel Demsey, MD | 1 |
| Elite Aesthetics | 1 |
| ALLURE Aesthetics & Wellness | 1 |
| Cosmetic Beauty Bar | 1 |
| One Medical Aesthetics | 1 |
| Dr. Danny Guo | 1 |
| Energize Medical Aesthetics | 1 |
| 3D Lifestyle Dermahub Airdrie, AB | 1 |
| LakeMed Clinic | 1 |
| Lifepath Medspa | 1 |
| PlasticSpot Plastic Surgery | 1 |
| Mount Royal Surgical | 1 |
| Calgary Institute Of Plastic Surgery | 1 |
| You Glow Aesthetics SE | 1 |
| Juventas Medical Aesthetics | 1 |
| Rejuve Body Sculpting | 1 |
| Okotoks Professional Laser Clinic | 1 |
| TenFifteen Medical Aesthetics | 1 |
| Faces Dermatology Skin Care Clinic/Established, 2004 | 1 |
| Sucré Medical | 1 |
| HMA Aesthetics | 1 |
| Unity Collective Studios | 1 |
| Skinvisible Laser & Aesthetics - Okotoks | 1 |
| DermAlchemy | 1 |
| The New You Laser Skin Care Clinic | 1 |
| Refresh Your Look | 1 |

## Associations, Financing Companies and a WordPress Endpoint

39 citations (11%) went to sources that are not clinics. The entry worth pausing on is plugin-update-check.britishcannabis.org: it is not a clinic, a directory or a publisher — it is a WordPress plugin-update endpoint on the domain of a British CBD company, and Google cited it three times as a source in Calgary cosmetic surgery cost answers.

| Source | What it is | Citations |
| --- | --- | --- |
| plasticsurgery.org | US professional association (ASPS) | 9 |
| ifinancecanada.com | Patient financing company | 6 |
| beautifi.com | Patient financing company | 4 |
| hauteliving.com | Luxury lifestyle magazine (Miami) | 3 |
| cosmeticnorth.com | Clinic directory | 3 |
| plugin-update-check.britishcannabis.org | Not a clinic — a WordPress plugin-update endpoint on a UK CBD company's domain | 3 |
| whatclinic.com | Global clinic directory (Dublin, Ireland) | 3 |
| loanboys.ca | Loan comparison site | 3 |
| reddit.com | Community forum | 2 |
| youtube.com | Video platform | 1 |
| instagram.com | Social platform | 1 |
| facebook.com | Social platform | 1 |

_It is a useful reminder of how loose the citation layer still is, and of why a study like this reports what was cited rather than what should have been._

## Method

1. Ran 21 patient-intent cost queries through Google with city-level location targeting across seven Calgary-region sub-markets: Calgary Central, Northwest Calgary, Northeast Calgary, Southeast Calgary, Airdrie, Chestermere and Okotoks.
2. Tested each sub-market with the same three procedures — rhinoplasty, breast augmentation and liposuction, so every area was asked identical questions.
3. Captured the complete search result page for each query, including the AI Overview block, its generated text, and every source it cited.
4. De-duplicated citations per answer, so a clinic cited twice within a single AI Overview counts once.
5. Opened every cited provider domain individually and read its published address from the clinic's own contact page. Clinics with a verified location in the Calgary Metropolitan Region are counted as local; Canmore is treated as outside the region and named explicitly rather than folded into either group silently.
6. Counted Google Business Profile panels separately as listing citations, attributed to the business named in the panel, and classified associations, financing companies, directories, magazines and social platforms as non-provider sources.
7. Crawled on August 2, 2026 without personalisation, and recorded the crawl window so any figure can be re-checked against the day it was captured.

## Limitations

This is a single-point-in-time snapshot. AI Overviews are generated fresh per query and vary between runs, so exact citation lists will differ if re-run; trends require repeated sampling. Clinic identification is by website domain, and where a group operates several sites each is counted separately unless the study states a merge.

Only three procedures were tested; facial, injectable and body procedures not covered here may behave differently. Several cited businesses are medical-aesthetics or dermatology clinics rather than surgical practices. Listing citations carry no publisher domain and are counted separately from website citations, so the two figures are not directly comparable. Sub-market labels follow Google's own location targeting, so “Northwest Calgary” is Google's quadrant rather than a municipal boundary.

AI Overviews reach the largest audience of any AI answer surface — no login, no app, shown to anyone searching Google — so this is the widest-reach measurement available. It is not the whole picture, and a business performing well here may perform differently elsewhere. Every figure comes from search results captured on the date stated and can be independently checked by running the same queries yourself.

## Where your clinic sits

This report shows the market. It does not show your position in it — whether you are cited at all, on which procedures, and whether Google is citing your website or only your listing. That analysis is specific to your practice, and we produce it individually.

Calgary cosmetic surgery is the only market in this series where out-of-region clinics out-cite local ones. Just 13 Calgary-area clinics are cited at all, and three of them hold 59% of local citations. The work splits cleanly: liposuction is won through the Google Business Profile, rhinoplasty and breast augmentation are won with published surgical content — and right now that content is being published in Canmore, Barrie and Montreal.

The work that follows from this report is a fixed-price engagement: [the AI Visibility Accelerator](https://enginely.ai/services/ai-visibility-accelerator/index.html.md). Thirteen weeks, a published price, and three separate measurements against these same queries after publication.

## Questions about this report

### Why does this report only cover Google AI Overviews?

Because an AI Overview is rendered inside a public search results page, it can be retrieved directly, for a specific city, at a specific moment — which is how every figure here was captured. ChatGPT, Perplexity, Gemini and Copilot do not publish their answers anywhere; those answers exist only when a user prompts the model, so measuring them requires running a fixed prompt set against each model repeatedly over time. That is a different instrument, and we report it separately rather than blending two methods into one number.

### Would you get the same numbers if you ran it again?

Not exactly. AI Overviews are generated fresh per query and vary between runs, so the exact citation list would differ. The structural findings — how concentrated the market is, which source types dominate, which procedures are being lost — are stable enough to act on. Any specific clinic's citation count is a snapshot, not a ranking position.

### Our clinic is not in the table. What does that mean?

It means the clinic was not cited in any of the 21 answers measured, in any of the seven sub-markets. Only 13 Calgary-area clinics were cited at all, so absence is overwhelmingly the normal case here. It does not mean the clinic is invisible in Google generally — 74 businesses were named through listing panels without a website citation, and yours may be among them.

### Why is Canmore counted as outside the region?

Because it is roughly 100 km west of Calgary and outside the Calgary Metropolitan Region. Folding it in would have raised the local share by several points on the strength of a definition rather than a measurement. We name it explicitly instead, because the finding — that a Canmore clinic out-cites almost every Calgary one — is more useful than a tidier percentage.

### How were clinics identified?

By website domain, exactly as it appeared in the AI Overview source list. Where a group operates several sites, each is counted separately unless this study states otherwise, because the citation was earned by a specific page on a specific domain.

### Can we be removed from the report?

Write to us and we will discuss it. The domains here appear because they were cited in publicly generated search results on the date stated, and the study would be less useful and less checkable without them — but we would rather have the conversation than not.

### Does being cited more often mean more customers?

We did not measure that, and we will not claim it. This study measures citations in generated answers, not clicks, calls or bookings. What it establishes is which clinics are present in the answer someone reads before choosing — presence is a precondition for being chosen, not a substitute for it.

## Full report as PDF

The same study, packaged: [download the PDF](https://enginely.ai/reports/enginely-calgary-cosmetic-surgery-ai-visibility-august-2026.pdf). Everything in it is on this page already.

## Legal note

This report is provided for information. Clinic and business names appear because they were cited in publicly generated search results on the date stated; inclusion or absence is not an assessment of surgical skill, clinical quality or standing. Nothing here is medical advice. Clinic locations were read from each clinic’s own published website on August 2, 2026 and may change. Figures describe what Google's systems returned on August 2, 2026 and may change.